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You are given a meeting transcript and a query containing a question or instruction. Answer the query in one or more sentences.
Transcript:
Marketing: {vocalsound} That went well , thank you .
Project Manager: That's great .
Industrial Designer: {vocalsound} 'Kay .
Marketing: Perfect .
Project Manager: Alright , let me just PowerPoint this up . {vocalsound} {vocalsound} {vocalsound} Right so um this meeting will be about the conceptual design , don't ask me s precisely what conceptual design is , it's just something important that we need to do . Um , think of it {disfmarker} 's kind of uh turning the abstract into slightly more concrete . In this meeting ideally we'll come to some final decisions on what we're gonna do for the prototype . Um . Right so um , apologies for the last meeting , it was brought to my attention that I did not make the roles clear enough , um , so I will attempt to do so more accurately in this particular meeting . Um , fair enough , thanks for the input , 's always good . Um . So , basically all we're gonna do is have some presentations again much like last time , um , and gonna go through you , uh whoever wants to go first is f fine by me um and we'll collate what we know about um what we discussed in the last meeting , possible directions . {vocalsound} And then we'll make some more decisions on um basic uh firm up our idea on how we want this remote control to look and work . So , perfect . So , without th further ado , whoever wants to go first is free to .
Industrial Designer: I'll go first .
Project Manager: Alright Nathan ,
Marketing: Go ahead .
Project Manager: take it away . It is Nathan right ? I'm not calling you the wrong name over and over again ?
Industrial Designer: No Nathan's fine .
Marketing: {vocalsound}
Project Manager: {vocalsound} Good .
Industrial Designer: It's either Nathan or participant two .
Project Manager: {vocalsound}
Marketing: {vocalsound}
User Interface: {vocalsound} Mister participant two that is . {vocalsound}
Industrial Designer: Uh .
Project Manager: {vocalsound}
Marketing: Nice .
Industrial Designer: Okay . Um ,
Project Manager: Nice .
Industrial Designer: basically what I'm gonna have to talk to you about today is um component design and it's been brought to my attention that we may be somewhat limited as to what we can do because of what our manufacturer offers ,
Project Manager: Mm .
Industrial Designer: so {disfmarker} Basically what I'm gonna be doing is talking to you about that . Um , components of a remote control , okay . We've already kind of gone over this but we're gonna have to get into more detail and probably have to reach some conclusions some time soon . Energy source , um , our manufacturer offers a variety of energy sources , your standard battery , solar cells . Our manufacturer didn't say anything about lithium so we might have to look {disfmarker} if we do go that route , we might have to look elsewhere . Um , and also there's a kinetic energy possibility . Basically , it's like a um {disfmarker} the idea of moving the remote would create enough energy to keep it running . So that's one possibility but I don't know whether that would be powerful enough to illuminate a touch screen .
Project Manager: Hmm .
Industrial Designer: So we'll have to look into that .
Marketing: Mm .
Industrial Designer: Um , the case , we have a few options , plastic , rubber or wood . Um and then as far as the way it's shaped , we can do standard boring flat , which we probably don't wanna do , curved or very sexy double curved .
Project Manager: What kind of th thickness are we looking at ?
Industrial Designer: Um , I imagine that we could specify . Um , I don't see any reason to go outside of the convention of three or four millimetres . Yeah .
Project Manager: Okay , brilliant .
Industrial Designer: Um , the buttons , there are multiple scroll buttons available from our manufacturer , but to use those we'd have to use more chips , um and that would cost us more . And if we do go with the rubber doubled curved case um we'll have to use rubber push buttons because the other buttons aren't compatible with that .
Project Manager: Hmm .
Industrial Designer: Um and just a little note there ,
Marketing: Right .
Industrial Designer: touch screen equals many chips which equals many Euro .
Project Manager: {vocalsound}
Marketing: {vocalsound} Right . Nice .
Industrial Designer: Um , one thing that I noticed was that most remotes operate on a infrare on the infrared part of the spectrum . So you notice when you push a button on a remote you can't see anything coming out of it but in fact there is light coming out of the remote and you know the television can detect that . And if you were to record {disfmarker} if you were to make a video recording you could actually see the light . Uh one thing that I thought might be interesting was to use part {disfmarker} use visible light coming out of the remote , just kind of as a fun gimmick .
Project Manager: Hmm .
Industrial Designer: So you could actually see something coming out of the remote when you pushed it .
Marketing: Interesting .
Industrial Designer: Course it'd have to be a part of the spectrum that wouldn't damage the human eye or anything like that .
Project Manager: {vocalsound} M Maybe {disfmarker}
User Interface: {vocalsound}
Marketing: Mm . Good call .
Project Manager: is there an option that we can have that off or on so a person can select like {disfmarker}
Industrial Designer: Yeah .
Marketing: Choose it .
Industrial Designer: I am sure that we could do that . Um , of course {disfmarker}
Project Manager: Yeah I like the idea , it's a good idea .
Industrial Designer: Yeah , just as a fun gimmick .
Project Manager: Yeah .
Industrial Designer: Just to set us apart a little bit . Um , and then on to the circuit board that we're gonna use , also known as the chip . Uh , we really don't have any way around the T_A_ one one eight three five .
Project Manager: {vocalsound}
User Interface: {vocalsound}
Industrial Designer: Um findings , okay , we're very limited by what our current manufacturers can offer , um and my question to all of you is , should we look to other manufacturies or should we just make do with what we have available ?
User Interface: Interesting question .
Industrial Designer: 'S a bit of a challenge question .
Project Manager: Mm .
User Interface: Yes .
Marketing: Well I'd say shop around but with our time constraints , is that really a feasible option ?
Project Manager: Mm .
Industrial Designer: Right , that's my concern too . Um , if we do go the lithium battery route then we'll have to go outside our current manufacturer . My personal preference is {disfmarker} I'll just throw my cards on the table , uh I think we should probably go the solar battery route , just to kinda keep with the environmentally friendly theme that we have going on . Uh , I like the idea of the visible light signalling , that's something to set us apart and uh I was thinking about {disfmarker} I was thinking of ways that we could produce the remote in a variety of different case materials to suit different tastes . So we're not so confined by one style and say some {disfmarker} you know , say our {disfmarker} the one {disfmarker}
Marketing: Right .
Industrial Designer: if we just go with one and it doesn't go over well then we're in a bad situation .
Project Manager: Mm .
Marketing: Right .
Project Manager: Can we do marketing piloting too ? Try to see what kind {disfmarker} before we launch {disfmarker} can we see how they're received ?
Marketing: Um {disfmarker} It's an option , uh but actually there's {disfmarker} I've got some research already on like what we're looking at and trends in casing right now
Project Manager: Okay . Okay .
Marketing: which actually might even come into play beforehand ,
Project Manager: Okay , perfect .
Marketing: it may help us decide for now . Temporarily anyway .
Project Manager: Great , thank you very much Nathan .
Industrial Designer: Oh yeah , you're welcome .
Project Manager: That's perfect , so I guess that makes sense for you to take it from here .
Marketing: {vocalsound} I guess so , 'cause I found some interesting things . {vocalsound}
Project Manager: {vocalsound}
Industrial Designer: {vocalsound}
User Interface: {vocalsound} Did you ? {vocalsound}
Marketing: You waiting for me ? {vocalsound}
Project Manager: Fascinating , compelling even .
Marketing: I know , what a teaser ain't it . Um . {vocalsound} Right . So
User Interface: {vocalsound}
Marketing: current market trends . Screen . Um , basically I was looking at what's going on in the remote control market right now and what's going on in other design fields , to see sort of what's what's trendy , what's new , what's happening . Um , remote control right now {disfmarker} basically everybody says they want newer , fancier , more exciting {disfmarker} they're sick of this boring , normal , functional , um {disfmarker} that we need innovative design options and there needs to be an easy user interface . Um the challenge is that current trends right now , across the board in fashion , in furniture , in technology , is a very organic fruit and vegetable kind of thing .
User Interface: {vocalsound}
Project Manager: {vocalsound}
User Interface: {vocalsound}
Project Manager: {vocalsound}
User Interface: {vocalsound}
Industrial Designer: {vocalsound}
Marketing: Now I'm not saying we should have , you know , tomato shaped remote controls or anything , but I think it is possible maybe to use um natural colours , like if wood is an option , that whole organic , sleek , clean ,
Industrial Designer: Mm .
Marketing: v line thing may be something we can look into . Different skin options , or if we can't afford this touch plate thing , or touch face screen interface um , maybe having the b images be specific , like you could choose your menu bullets to be
Project Manager: {vocalsound} Tomatoes . {vocalsound}
Marketing: a different shape
Industrial Designer: {vocalsound}
User Interface: {vocalsound}
Marketing: or {vocalsound} okay , not the example I would choose , but you know what I mean to t sort of {disfmarker} and th apparently the feel of the next couple of years is spongy ,
Project Manager: {vocalsound}
Industrial Designer: Mm . {vocalsound}
User Interface: {vocalsound} I like it , I like it . {vocalsound}
Marketing: uh not something I I've come up with a {gap} though if we can get around to getting piloting , I thought maybe a casing option like uh not like a skin , but like a holder almost if you could do like um , leather options or wood options or something {disfmarker}
Industrial Designer: Hmm . I should have mentioned this um . As far as the rubber that we can use {disfmarker} we can use a rubber as part of the case ,
Marketing: Mm-hmm .
Industrial Designer: it has a consistency of those stress balls .
User Interface: Yes .
Marketing: Mm . {vocalsound}
Project Manager: Slick , slick .
User Interface: Fabulous .
Marketing: Might be an interesting way to go . Um , yeah so something to sit on for now . So overall I think we should stick with what we're finding , everyone's looking for easy to use , technologically innovative and this fancy new {disfmarker} I think perhaps the double curve thing and maybe this rubber option is our best way to go for right now .
Industrial Designer: Mm .
Marketing: {vocalsound} Um .
Project Manager: Interface , oh the interface graphics for the um {disfmarker}
Marketing: {vocalsound} Yeah . Um . Well I d but then if the touch screen thing isn't gonna work out for us that's really a non-issue .
Project Manager: Yeah .
Industrial Designer: I like the idea of of rubber too because it's {disfmarker} tends to be associated with being durable , something that you can drop and it doesn't matter .
Project Manager: Mm .
Industrial Designer: 'Cause so many {disfmarker}
Marketing: True .
Industrial Designer: you go to so many houses these days and you see broken remote controls .
Marketing: Very true . Very true .
Project Manager: Yeah , it's like , yep {vocalsound}
Industrial Designer: Taped with duck tape and what have you ,
Marketing: Very much so {vocalsound} . Um
Industrial Designer: you wouldn't have that problem if you used rubber .
Project Manager: it's ubiquitous isn't it ?
User Interface: We can have a duck tape casing .
Project Manager: {vocalsound}
Industrial Designer: {vocalsound}
Marketing: We could .
User Interface: {vocalsound}
Marketing: I think that goes against the whole fancy something , a new line ,
Project Manager: {vocalsound}
User Interface: {vocalsound} It could go with the granola crowd .
Marketing: but worth a shot .
Project Manager: {vocalsound}
Industrial Designer: {vocalsound}
User Interface: {vocalsound}
Marketing: Ah , it could be , it could be ,
Project Manager: {vocalsound} Great ,
Marketing: um . Yeah that's what I know .
Project Manager: thanks for that Sarah .
Marketing: No problem .
Project Manager: Ron ?
User Interface: Phew . Computer's adjusting . One moment please . So interme interface concept by your faithful user interface designer .
Project Manager: {vocalsound}
Industrial Designer: {vocalsound}
Marketing: {vocalsound}
User Interface: So yur user interface , guys , is basically aspects of a computer system that we can see or hear , or otherwise uh perceive . Uh , commands and mechanisms , that basically user uses to control the operator operating system . Here's a d series of different remote controls
Industrial Designer: {vocalsound}
User Interface: that are out on the market today . I think we're definitely trying to get away from this kind of a look .
Project Manager: Yeah
User Interface: Um , so the following are a bunch of different uh interface uh concepts . Uh voice recognition , we we um actually have some new uh information from our research design team but uh I'll get to that in a moment . Um , so current voice recognition starts up to about eighty speech samples , um and basically you record your own verbal labels c and connect them to the remote control . Now our design team , research team , has been able to uh set up a system in which uh you can teach the remote control voice c recognition system to respond to um {disfmarker} with standard responses . Like you could say good morning uh remote control and it'll say in a sexy female voice , Good morning Joe . Um .
Project Manager: {vocalsound}
Marketing: {vocalsound}
Project Manager: {vocalsound}
Industrial Designer: {vocalsound}
User Interface: {vocalsound} In fact we already have this for a coffee maker line
Marketing: {vocalsound} Mm .
Project Manager: {vocalsound} Lot of single people on the um on the re on the remote control research team
User Interface: {vocalsound} On the remote control
Industrial Designer: {vocalsound} {vocalsound}
Project Manager: at the {gap} {vocalsound}
User Interface: right .
Marketing: Yeah . Very true , very true .
User Interface: Um , another concept is what uh Apple has come up with , the spinning wheel with uh L_C_ display like on the uh iPod
Project Manager: Mm .
User Interface: which I am sure most of you know about .
Marketing: Mm .
User Interface: Um and then we have the scroll button with integrated push-button , kind of like a modern {gap} a bit bulky , a bit crazy ,
Project Manager: Mm .
Industrial Designer: Mm .
User Interface: I don't think that's we're necessarily going for .
Industrial Designer: No .
User Interface: And uh some special components , uh ideas like uh blocking , having the ability to block channels from your {disfmarker} for your children um and uh dedicated buttons for for commonly used uh channels and even uh ideas like secured or hidden programming but uh I {disfmarker} again if we go with touch screen I don't think that's a big issue . Um and uh this is kind of the uh the big daddy of remote controls here .
Project Manager: {vocalsound}
Marketing: Hmm .
Industrial Designer: {vocalsound}
Marketing: {vocalsound}
User Interface: Uh the jumbo universal remote control is almost impossible to misplace or lose .
Project Manager: {vocalsound} {vocalsound} Yeah , I can see . {vocalsound}
User Interface: Um , again probably not what we're going for
Marketing: {vocalsound}
User Interface: so I {disfmarker} I mean my ideas here and kind of where I think we're heading is something slightly larger than a regular iPod uh with a hard cla c uh plastic casing
Marketing: Okay .
User Interface: although I think some of the suggestions we've come up with are definitely uh very good ideas . Uh changeable casings uh {disfmarker} our design team was possibly talking about including one extra face plate with the package to kind of set the idea that you can change it and you can try changing it
Marketing: Mm , right .
User Interface: and kind of get used to thinking about maybe buying another one which can add value to our uh bottom line . Uh touch screen interface , um possibly having go-to buttons being uh stuck into the system so those don't move away from the screen , uh , the important ones like power , volume and jump between channels . Um , and of course our voice command system which I've talked a little bit about already
Project Manager: Mm .
User Interface: and uh the use of recognisable colours and shapes to aid recognition of the features um that are around so red for power , um arrows for different volume ups and downs and channels ups and downs and what not .
Marketing: Mm .
User Interface: And uh perhaps even adding in some stupid little jokes with the voice recognition idea like perh mm for instance my toastie maker that I got from my bank
Marketing: {vocalsound}
User Interface: has jokes when it's ready .
Industrial Designer: {vocalsound}
Marketing: {vocalsound} Nice .
Project Manager: Great .
User Interface: And uh that is about it .
Project Manager: Great , wonderful Ron , cool . Lot of good ideas , good facts to have .
Marketing: Mm .
Project Manager: That's what they need , it's like a little dongle it just sticks up this further so you don't have to stand up every time , just connect it , my kingdom .
Industrial Designer: Yeah . {vocalsound}
User Interface: {vocalsound}
Marketing: Mm .
Project Manager: Right so , good to know all that stuff , thanks guys , um . {vocalsound} Now we kind of have to come to some decisions , um , I figure we can just go down the line and all three of us can have a chat about it . Um . Based on what Nathan presented as far as the um {vocalsound} various costs and benefits um I think , I dunno , what do you guys think about the touch screen at this point ?
Marketing: I think it's our most marketable feature just because it's so new and it's something that is showing up in other places .
Project Manager: 'Kay . 'Kay .
Marketing: But can we really afford it 'cause it looks like they would be , that would be a really main cost source then
Project Manager: Mm-hmm .
Marketing: right ?
Industrial Designer: My estimate is that in order to incorporate touch screen technology it's gonna cost us upwards of seventeen fifty Euro per remote ,
Project Manager: To produce each one .
User Interface: {vocalsound}
Marketing: Per ?
Industrial Designer: yeah that's just an estimate though .
Marketing: Piece .
User Interface: Oh you guys are always the dampers on these projects .
Industrial Designer: {vocalsound}
Marketing: {vocalsound} I know
Project Manager: Mm .
User Interface: You industrial designers . {vocalsound}
Industrial Designer: I know .
Project Manager: {vocalsound} Hmm .
Industrial Designer: It's fun . {vocalsound}
Marketing: And our goal was to be under twelve fifty or we have to be under twelve fifty ?
Project Manager: Well .
Marketing: Do we remember ?
Industrial Designer: I thought there was some flexibility with that .
Marketing: Okay .
Project Manager: There is , it's just , it is a question of {disfmarker} and how much ca o does that mean we're gonna have to increase the price to make money .
Marketing: Can we justify it ?
Project Manager: Um , from twelve fifty if we d wanna get our fift uh hundred per cent profit margin {vocalsound} um that would mean selling it from twenty five . If you multiply seventeen fifty by two that's thirty five .
Marketing: Right .
Project Manager: So {disfmarker}
User Interface: Where do you guys come up with these numbers ?
Industrial Designer: That's just off the top of my head ,
Project Manager: {vocalsound} {vocalsound} From the board ,
Industrial Designer: it is pending further emails . {vocalsound}
User Interface: {vocalsound}
Marketing: {vocalsound} {vocalsound}
User Interface: {vocalsound} {vocalsound}
Industrial Designer: {vocalsound} Right .
Project Manager: um , well {vocalsound} {disfmarker}
Marketing: Though I think that's what people would pay for ,
User Interface: {vocalsound}
Marketing: I mean if you're gonna pay for an expensive high class remote , you're gonna expect it to do something {disfmarker}
Project Manager: That's true , I mean {disfmarker}
Industrial Designer: It is the new {disfmarker} it would be in a class of its own .
Marketing: Yeah .
Project Manager: {vocalsound} And that's {disfmarker} to be fair the um the per cent of the market {disfmarker} we're not going for mass any you know , mass sales anyway , we're gonna make {disfmarker} I mean we we're not talking about selling eight zillion of these things , we just couldn't , not for twenty-five Euros ,
Marketing: Right .
Project Manager: so we could probably maybe shrink the profit margins rather than selling for twenty five , sell 'em for thirty , but that's something that we can have finance deal with . Um , I say that we provisionally go with the touch screen
Marketing: Yeah .
Project Manager: or wh y wh what was your thought on the matter Ron ?
User Interface: I'm thinking that's uh definitely a good idea and I also think that we could probably come up with some sort of a cheaper uh means to to go about this kind of production , my my team in the uh {disfmarker} on the third floor suggested that uh {disfmarker}
Marketing: See if we can cut some corners .
Project Manager: {vocalsound}
Industrial Designer: {vocalsound}
Marketing: Right . Well and we can look into this other manufacturing option , and maybe we can get 'em somewhere else cheaper .
Project Manager: Mm .
Industrial Designer: It's true .
User Interface: Yeah .
Industrial Designer: We could initially go with what we have and if we can find them cheaper later on {disfmarker}
Marketing: Right . It's a starting point anyway , so .
Project Manager: No we could have a s very simple touch screen , you know , there's always the opportunity , if it's gonna be about the size of the iPod or whatever , you know , w we {disfmarker} yeah , I guess we can play around with it a bit . Alright , let's let's say that okay so the touch screen will be our {vocalsound} um {vocalsound} our main selling point here .
Marketing: Mm .
Project Manager: {vocalsound} So {disfmarker}
User Interface: I mean I think that we really have two main selling points , I think that our casing and the voice recognition {disfmarker}
Marketing: Yeah 'cause with voice recognition {disfmarker} I mean really this is pretty bells and whistles kinda remote .
Project Manager: {vocalsound} The voice rec thing ,
Industrial Designer: Yeah .
Project Manager: I mean , {vocalsound} if if we're looking at bottom line , now we're looking at upping the cost to seventeen to get the touch screen on ,
User Interface: {vocalsound}
Project Manager: I think we might have to drop the voice rec .
Marketing: I think we'd have to decide between 'em definitely .
Project Manager: Yeah .
User Interface: To be honest , we have the capa we have the design in-house ,
Marketing: Price-wise .
User Interface: I mean we've we've come up with this , with this new voice {disfmarker}
Marketing: True .
User Interface: we're using it for our coffee machines already .
Marketing: We've already got it .
User Interface: I can pass you on that email from my uh guy in uh {disfmarker} guy down the hall . Sounds good .
Project Manager: {vocalsound} Hmm . What do you think on it Nathan ? About the voice rec ?
Industrial Designer: I think if we {disfmarker} we do both the {disfmarker} obviously production costs are going to go way up um but it does put it into {disfmarker} it'd become the Rolls Royce of remote controls basically . It would be very nice .
Marketing: Pretty much .
User Interface: I mean we we have to r reflect back on what our market research did say .
Marketing: Right and they said they wanted voice recognition . Course , maybe they hadn't thought of this whole touch screen option , but definitely we know the market is there for voice recognition so to say we have the technology and we're not gonna use it even though we know it'll sell is a call I don't think I can give the highs ups .
Project Manager: Mm .
Marketing: Like really I can't go in and say no we're gonna just ignore everything we know . {vocalsound}
Project Manager: Yeah .
User Interface: Does having both really up our costs ?
Project Manager: {vocalsound} I can't see how it wouldn't , I mean , there's you know the old aphorism , you can have it fast , you can have it cheap or you can have it quality , pick two of three . You know , you can't you can't have all three .
Marketing: Yeah .
Industrial Designer: Yeah , 'cause you {disfmarker} you just upping the number of chips that you need to deal with each different function .
Project Manager: It's just impossible .
Marketing: Yeah .
Project Manager: Well if we're gonna pick betwe e alright so we have to pick between one of the two . Um . Otherwise , yeah , we just {disfmarker} it just becomes cost prohibitive . What {disfmarker} which , which do we suspect we should hold o we should hold on to ?
Marketing: Well , we already have research backing voice recognition as you know fiscally solvent . But uh I I I personally would tend to another direction but if that's what's gonna sell I think that's what we need to go with and maybe we can table this touch screen for our next model .
Industrial Designer: I would have to side with that ,
Project Manager: 'Kay .
Industrial Designer: I think the voice recognition is simpler , we already have the {disfmarker} all the technology in-house , it's ready to go , it's packaged , it's {disfmarker}
Project Manager: What does the cost look like Ron ? Is it cheaper to do the V_R_ or to do the uh touch screen ?
User Interface: {vocalsound} Well my p {vocalsound} is {disfmarker}
Project Manager: Nathan ?
Marketing: Mm .
Industrial Designer: Um , this is just off the top of my head keep in mind , but I think the voice recognition would {disfmarker} they're both mm they're both gonna push the costs up , but um , since we already have the technology in-house for the voice recognition
Project Manager: Mm .
Industrial Designer: we're not gonna have to do as much design work
Marketing: {vocalsound} Right .
Industrial Designer: and sometimes the design work is what push the costs up , if you know what I mean .
Project Manager: Right .
Marketing: Right .
Project Manager: {vocalsound}
User Interface: Um , I definitely have to agree with that last comment .
Marketing: And we're still not {disfmarker} then we don't have to deal with this battery issue nearly as much either ,
Project Manager: Mm .
Marketing: we can stick with what we've already got . In a lot other ways too .
Project Manager: Okay . So I'm getting {disfmarker} alright so more or less you guys think that o o of the two of 'em , the voice recognition will be better . Okay .
Marketing: I think it's our lower risk option
Project Manager: Yeah .
Marketing: which for right now {disfmarker} we can have it on the market sooner which is all in all our best option .
Project Manager: Okay . Sorted .
Industrial Designer: {vocalsound}
Project Manager: We will omit the touch screen in favour of voice recognition .
User Interface: It's you and me outside a little here . {vocalsound}
Industrial Designer: {vocalsound}
Marketing: So and when are we gonna have basic prototypes coming up next that's {disfmarker} you guys's next step right ?
Project Manager: Yeah , well we'll we'll sic we'll sort out what it {disfmarker} what {vocalsound} f what else we're gonna talk about for the prototype
Industrial Designer: Yeah .
Marketing: Right .
Project Manager: but yeah that's our next step , it'll be a developing of prototype .
Marketing: Okay .
Industrial Designer: Are we going to talk now about um the materials that we're gonna use for the case and all those things ?
Project Manager: Yes . We'll just run through it yeah , yeah , um .
Marketing: Mm-hmm .
Industrial Designer: Okay .
Project Manager: You discussed either a lithium or a solar power . Would the solar power be enough to fuel a voice recognition ? Or this kinesthetic one , would that be enough to fuel a voice recognition remote control ?
Industrial Designer: Um , the solar power definitely would be but I think just to keep people from getting annoyed , 'cause sometimes solar power fails and there's no way round that , we should install a small backup battery .
Project Manager: Mm .
Marketing: Yeah .
Industrial Designer: Just to cover those moments when for whatever reason , the remote hasn't been exposed to {disfmarker}
Marketing: Well what of people with like the T_V_ in their basement ,
Project Manager: Mm . Yep .
Marketing: like what if {disfmarker} wha we can't guarantee sunlight everywhere so having a secondary source is probably {disfmarker}
Industrial Designer: It's true . Yeah , it works about the same as a solar powered calculator ,
Marketing: {vocalsound}
Industrial Designer: and you know how those those don't really require that much light ,
User Interface: Calculator .
Marketing: Yeah . True . True .
Industrial Designer: um , but obviously a little more light than a calculator , but we're not talking about a lot of light . Doesn't have to be out taking a sunbath for a few hours a day or anything .
Project Manager: {vocalsound} {vocalsound} Right .
Marketing: Right .
Project Manager: Okay .
Marketing: Okay .
Project Manager: What do you think Ron ?
User Interface: I'm willing to agree with everything that's been said .
Project Manager: Okay .
User Interface: Uh I have to say though that um another idea's come up in my head . If we're really not uh handling the remote control to a great extent we could possibly get away from the idea of having a hand-held remote control and maybe kind of have a round remote control that kind of looks like a paperweight or something like that , kind of a sleek little uh neat thing that sits on your table or something .
Marketing: Uh {disfmarker}
Project Manager: Hmm .
Industrial Designer: Hmm .
Marketing: Interesting .
Project Manager: {vocalsound} Yeah .
Industrial Designer: Why , why moving away from hand-held , why ?
User Interface: Just a thought .
Industrial Designer: What's the uh idea ?
User Interface: Well if you don't need to pick it up it could kind of be a selling point .
Marketing: I if it's got voice recognition it can be technically anywhere in your room and still do its job .
Industrial Designer: Hmm . Do you think people that are {disfmarker} people that buy a remote , are they always gonna wanna use the voice recognition or is it just something that they do sometimes .
Marketing: True , and i probabl I think we're banking on selling it to more than just voice recognition people , like we want it to work fundamentally as a basic manual too ,
Project Manager: Well we have to have buttons on it too as well .
Marketing: right .
Project Manager: But that's done , that's no bother I mean if you look at the catalogue from places like with sharper image or whatever you know they might have {disfmarker} or like um {vocalsound} who is it , Apple makes these really pretentious speakers with the th sub-woofers you know like clear and glass and you know
Marketing: Mm-hmm .
Project Manager: and then they got these little pyramidal type of um speakers .
Industrial Designer: Right .
Marketing: Yep .
Project Manager: I mean , why not have a little rounded kind of thing ,
Marketing: Yeah .
Project Manager: it could still have the basic buttons on it . Um , 'cause we're going for basic functionality primarily as well .
Marketing: With the bu yeah .
Project Manager: And maybe a menu button and so forth , you know um use a channel button to scroll through the menu d if they want to record programmes or whatever you know I mean we can sort that out .
Industrial Designer: I think , I think you're on to something
Marketing: Mm-hmm .
Project Manager: Yeah .
Industrial Designer: because we need to escape the traditional shape of a remote . Maybe something that looks nice on a table is {disfmarker} would be good , even though {disfmarker} and hand-held the same time .
Marketing: True . Way to go .
User Interface: {vocalsound} I think it's all about following Apple's lead on a lot of these things .
Marketing: Yeah I'm thinking of the airport portal ,
User Interface: Mm-hmm .
Project Manager: Mm .
Marketing: you know like that little pod looking thing ?
Industrial Designer: Yeah , those are nice .
User Interface: Exactly .
Project Manager: Yeah , I mean a nice {disfmarker} although we do um wh uh is {disfmarker} I'm recalling that she mentioned that we n need to get away from the surgical white kind of brushed aluminium thing
Marketing: Right .
Project Manager: and get back to it
Industrial Designer: Mm .
Project Manager: but you could have a very tasteful um wood coloured or earth tone kind of um {disfmarker}
Marketing: That would be kinda neat . Terracotta bowl or something . {vocalsound}
Industrial Designer: {vocalsound}
Project Manager: {vocalsound} Still , I mean , yeah , along those lines .
User Interface: {vocalsound}
Marketing: Mm .
Project Manager: Yeah I like that , I like that idea a lot . Um , let's see what we can do as far as that goes . And the uh the material like the plastics and so forth , we were discussing that being uh {disfmarker} using like a rubber kind of softer feel ,
Industrial Designer: Okay .
Project Manager: um you know
Marketing: Mm .
Project Manager: li lik if you feel the the tip on this pen it's a bit {disfmarker} gives just a bit . You know
Marketing: Yeah .
Project Manager: something where it's uh a a more advanced f form of plastic that has some kind of a tactile response to it .
Industrial Designer: Right . Just kind of the squishy feel .
Marketing: Yeah , which is the next big thing , so that's not gonna hurt us either . {vocalsound}
Project Manager: Mm 'kay .
User Interface: {vocalsound}
Project Manager: Yeah let's see if we can do a squishy non-remote control-looking remote control .
Industrial Designer: {vocalsound}
Project Manager: But to be fair , yeah , I mean , you just c you could just put it {disfmarker} literally put it on the the ni the coffee table next to the telly and say volume up .
Marketing: Right .
Project Manager: {vocalsound} Yeah I like it , I like the idea , that's good .
Marketing: Handy .
Project Manager: Um and we've sorted of discussed costs , {vocalsound} um . I guess we'll a that's gonna be uh a thing , if we run a bit over-budget , that might be okay , um .
Industrial Designer: Sorry about the uh lack of information on cost , I just haven't been provided that information by our manufacturers
Marketing: Okay .
Project Manager: {vocalsound} We'll have more of an idea when the prototype {disfmarker} have more of a {disfmarker}
Industrial Designer: and I'm just having to guess .
Project Manager: we'll have more of an idea later on . Um . And we just yeah go from there . {vocalsound} Um , so
User Interface: {vocalsound}
Project Manager: we've revisited the touch screen and more or less ruled that out , um , I think so we're more or less con we {disfmarker} wh wh we're more or less in agreement that we want to have a um {vocalsound} a simple kind of function , you know , not too complex .
Marketing: Mm . Right . Well when the majority of people are only using the most primary functions on a daily basis , although I'm not saying we should completely rule out major functions , they should be secondary , at least if not functionally then visually , like those shouldn't be {disfmarker}
Industrial Designer: Right .
Project Manager: Like maybe have menu things .
Marketing: Take precedence ,
Industrial Designer: If , if we're not going the touch-screen route then we can um just incorporate maybe something that folds out
Marketing: yeah .
Industrial Designer: like what you often see on these kinds of remotes is the most basic functions up here
Project Manager: Mm .
Marketing: Right .
Industrial Designer: and something that slides down to reveal the you know more complicated things .
Marketing: And they slide .
Project Manager: Yes .
Marketing: Well and do we wanna consider like an iPod screen which isn't a touch screen but you're still scrolling through menu options , in p
User Interface: {vocalsound} Think then we're hitting our cost issue again .
Project Manager: {vocalsound} Yeah
Marketing: True ,
Project Manager: we've also got the the me the thing of ,
Industrial Designer: Yeah .
Marketing: we're still not making it easier then .
Project Manager: if we're gonna have a non-remote-looking remote , how do we {disfmarker} yeah .
Marketing: True .
Project Manager: B But no I mean
Marketing: Fair enough .
Project Manager: we could do a slide or a compartment , you know , like if it {disfmarker} say it's a lit little vaguely ovoidal type of thing , it'd be easy to have a compartment in there .
Marketing: Yeah .
Project Manager: Or you know , a b a b a a series of you know three or four buttons with a menu button and then a side an s up and down type of thing , like on um {disfmarker} like on a D_V_D_ player . You know you see the modern D_V_D_ players'll just have um a menu button on the side and then four buttons around them
Marketing: Mm-hmm . Yeah it's just a scroll .
Project Manager: and you can just kind of manoeuvre through the menu like that .
Industrial Designer: Right .
Marketing: Yeah .
Industrial Designer: So are we gonna {disfmarker} are we talking {disfmarker} we need to figure out what kind of buttons we're going to use , are we going to use scroll buttons ? Rubber buttons ? Um {disfmarker}
Project Manager: Well it seems like {vocalsound} I dunno it seems to me that we could just do the um {disfmarker} stick with the rubber 'cause since we're probably gonna be using some kind of um {vocalsound} rubber for the outside case
Marketing: Yeah . Probably .
Project Manager: we might as well stick with that um .
Industrial Designer: Right .
User Interface: I think to a certain extent we have to stick with uh kind of uh a little bit traditional in terms of the buttons and then and then make our unique feature our casing and what not and our voice command .
Marketing: Right . Mm . Well no it's basic just like four directions that are {disfmarker} that can use as menu or channel and volume or however you wanna do it , are really versatile and everybody's already got them to some extent on the remotes they already own so it's not like we're dealing with everybody relearning things 'cause that's not something anybody's gonna wanna buy a new for .
Industrial Designer: Right .
Project Manager: Mm 'kay , um . {vocalsound} We've already kind of covered this as well . That seems to be selling {vocalsound} um and we we've more or less agreed that we want to kar target this youth market , um .
Marketing: Mm .
Project Manager: {vocalsound} Especially now with eighteen to thirty five year olds being such a large quantity of the population . {vocalsound}
Marketing: {vocalsound} Right , particularly in technological fields ,
Project Manager: Mm-hmm , mm-hmm .
Marketing: so that's exactly where we're headed .
Project Manager: Okay . {vocalsound} Um . Yeah alright , well , more or less covered what we need to cover I think fi an an any final thoughts before we think about doing the protot moving on to the prototype .
User Interface: Well what are we actually doing ?
Project Manager: {vocalsound} Right .
User Interface: What were {disfmarker}
Project Manager: I was just gonna step on to um {vocalsound} {vocalsound}
Marketing: Uh . Oh it wasn't in the way but {disfmarker} yeah , whatever .
Project Manager: I wasn't ? Oh , my bad {vocalsound} um sorry .
Industrial Designer: {vocalsound}
Marketing: No , don't worry about it .
Project Manager: The um , yeah okay I was just gonna assign tasks in the next b anyth any oth
User Interface: Sure .
Project Manager: any other final thoughts before we go ahead and
Marketing: Okay .
Project Manager: {disfmarker} cool ?
Industrial Designer: So
Marketing: {vocalsound} Yeah .
Industrial Designer: have we decided that we are gonna go with different style cases for different people ?
Project Manager: {vocalsound} Um .
Industrial Designer: Or are we just going to go with one ? ..It's very , it's very hard thing to predict because you have different cases
Marketing: Yeah .
Industrial Designer: and that might open up your market a little bit obviously , but if you have just one case and it doesn't go very well {disfmarker} mm .
Project Manager: Yeah .
Industrial Designer: It's a tough situation ,
Marketing: Right .
Industrial Designer: but obviously having more cases also costs more so {disfmarker}
Project Manager: Well then again colours wouldn't be so hard to do , you could have uh a , you know , a um uh kind of a natural wood colour , like a stained wood and um , I don't know , olive green or something .
Industrial Designer: There's an idea .
Marketing: Mm . Yeah .
Project Manager: That wouldn't be so much of a problem to incorporate into the colour of the {gap} thing .
User Interface: And again copying iMac's kind of {disfmarker} for iPod Mac Apple's uh colour scheme .
Marketing: Yeah , get in there . Yeah , totally .
Project Manager: Yeah , I think that's probably a good id okay so let's work on {vocalsound} uh multiple case colours . But yeah , stick with the same kind of kinda {disfmarker} yeah , the same basic non-remote kind of remote design . Cool . Alright , so we'll have the next meeting about half an hour , um . I want the uh {disfmarker} I'd like {disfmarker} Nathan , I'd like you to work on just the basic look and feel , what can we accomplish , um , given these parameters that we're just gonna sort of have this kind of uh non-remote remote . Um , what are our broad constraints before we deve design a prototype . {vocalsound}
Industrial Designer: Right .
Project Manager: And um Ron if you can figure out how probably best to lay out this idea of this simple design with the voice recognition built in and also this kind of drop down or s on the side kind of menu options simple . Somehow work out how we can get this all s in the same place . Um , and if you can check product evaluation with m some pilots and stuff . Um I need you guys to work together on making a prototype , {vocalsound} um {vocalsound} using um {vocalsound} prototype building materials um {vocalsound} .
Industrial Designer: {vocalsound} {vocalsound}
User Interface: {vocalsound}
Marketing: {vocalsound}
Project Manager: And also um specific instructions will be sent to you by your coaches as well .
Industrial Designer: Oh excellent yeah .
Project Manager: So that's what to start with for now , is that alright , you guys feel clear about this ?
Marketing: Cool .
Industrial Designer: That sounds good .
User Interface: Fabulous .
Project Manager: Alright . I guess we'll just hit the bricks . Thanks guys .
Marketing: Cool .
Query:
Why did the Industrial Design disagree with the User Interface when discussing the shape of the remote control?
Answer:
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The User Interface proposed to give up the idea of a hand-held model and give its way to the voice recognition system, while the Industrial Design thought it would be necessary for remote control to be able to be held in hand. Industrial Design believed that not all the people would always use the voice recognition system and most of the time they have to take it by hand. For most, voice recognition is only a kind of addition. If the remote control was not in a suitable shape, like something round, it would bring some troubles.
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You are given a meeting transcript and a query containing a question or instruction. Answer the query in one or more sentences.
Transcript:
Project Manager: Okay , so now we are on the conceptual design meeting . {vocalsound} Uh y getting close to the last
Marketing: Mm-hmm .
Project Manager: is the penultim meeting . {vocalsound} {vocalsound}
Marketing: {vocalsound}
User Interface: How was lunch ? {vocalsound}
Project Manager: {vocalsound} Mm great . {vocalsound}
Marketing: {vocalsound} Thanks {vocalsound}
Industrial Designer: {vocalsound} {vocalsound} {vocalsound}
Marketing: Don't be sarcastic . {vocalsound} Mark . {vocalsound}
Project Manager: So {vocalsound} um I will again do the secretary part uh we will have three presentation first um uh the industrial design , first Rama then Mark and then Sammy .
Marketing: Uh Rama .
Industrial Designer: {vocalsound} Ramaro .
Project Manager: Um um we have to take a decision on the control {disfmarker} remote control concepts and we have forty minutes .
User Interface: Mm .
Project Manager: So what we want to {disfmarker} the decision we want to take on this meeting are on the um first on the component concept , so what kind of energy we use uh what kind of chip on print and one ki kind of case . And also on user interface concept uh what kind of interface we use and if there is some supplements . And at the end um Sammy will give um {vocalsound} a trend watching on what he's {disfmarker} he's been doing . It's {disfmarker} So , let's go . First with Rama . Participant two .
Industrial Designer: Yeah , participant two . Component .
Project Manager: Mm-hmm . {vocalsound}
Industrial Designer: Yep . So we're to mainly design f mainly need to know which components we'll use for energy , and the material and interface . For energy there are maybe two or three possibilities . First one , we can use simple battery , or we can use {vocalsound} traditional solar cells or {disfmarker} mm and the material we can have plastic , rubber which is good for this R_S_A_
Marketing: Ah .
Industrial Designer: and then uh titanium , which can be {disfmarker} which have very good look an and then interface we're to use push buttons or liquid crystal d L_C_D_ display . And we can use some {gap} , moving {gap} kind of thing . So , as we discussed before , we need to {disfmarker} we would like to have some speech recognition s chip in our remote control . So this can be simple kind of programmable chip and {disfmarker} which can use microphone {gap} sensors . And we also want to look at our remote control , so . Still we are looking for possible uh technical uh specifications and how w easy we can do and within our pri range , like we're to {disfmarker} in our twelve Euros or around that . So we are looking for simple devices or simple technology to do the location of remote control in a room or in a house .
Project Manager: Mm-hmm , okay .
Industrial Designer: So uh we discussed an {disfmarker} {vocalsound} Excuse me . So we would like to propose battery instead of solar cells and it would be problematic uh to have enough energy with the solar cells
Marketing: Mm-hmm .
Industrial Designer: and so we would like to just use simple battery . And also we want to go for titanium design instead of rubber or {disfmarker} and well the problem is with this design we found that we can't use double-curved shapes .
Marketing: What is a double-curved shape ?
Industrial Designer: {vocalsound} Like you can have two curves .
Marketing: Uh-huh .
User Interface: Why ?
Industrial Designer: Uh it's {disfmarker} I think in manufacturing I guess it's problematic . So , we want to go for simple push buttons because it need a simple chip and it's really lesser {disfmarker} uh re really less expensive compared to L_C_D_
Marketing: {vocalsound}
Industrial Designer: which are uh which needs advanced chip technology and it's more expensive ,
User Interface: Mm-hmm .
Industrial Designer: since we want to put some other features such as speech recognition
Marketing: {vocalsound}
Industrial Designer: we want to reduce uh cost .
Project Manager: {vocalsound} Um I want to know why it b uh just uh sorry but for the point before uh why not the rubber , if it is something that it seems to be light .
Marketing: The cost .
Industrial Designer: Uh {disfmarker} Uh {disfmarker} And also like in {disfmarker} if you put a {gap} it's be difficult to do all the moulding of buttons and these things
Project Manager: Okay . You m titanium it's more uh {disfmarker}
Industrial Designer: and {disfmarker} Yeah .
User Interface: W we can use something like you know {vocalsound} the whole body's titanium but there are some rubber or I dunno some rubber parts like
Industrial Designer: Yeah .
Marketing: Mm like this ?
Project Manager: Yes so mm {disfmarker}
User Interface: to make it feel better and to you know {disfmarker}
Industrial Designer: Like in cell phones recently
Project Manager: Uh-huh .
User Interface: {vocalsound} Yeah . Yeah .
Industrial Designer: these {disfmarker} you can {gap} with the rubber in four directions and {disfmarker}
Marketing: Mm-hmm .
Project Manager: Okay . {gap}
Industrial Designer: yeah . But full assembly {disfmarker} We'll use mainly for titanium {gap}
Project Manager: Okay .
Industrial Designer: rubber is expensive
Project Manager: Okay .
Industrial Designer: and also it's bit difficult to do all the shapes uh .
Project Manager: Okay .
Industrial Designer: And this push buttons
Project Manager: Uh yeah so
Industrial Designer: {disfmarker} we we would like to use push buttons instead of L_C_D_s and so we want to mo I mean we're {gap} we want to put speech recognition so we want to reduce price on this technology and so that we can have enough space or enough money
Project Manager: Okay , s so simple button and uh speech recognition for the more complicated .
Industrial Designer: for {disfmarker} S S
Marketing: Speech {disfmarker}
Industrial Designer: Y yeah we have simple buttons and speech recognition technology ,
User Interface: Mm-hmm .
Project Manager: Okay .
User Interface: Okay , and still we have {disfmarker}
Industrial Designer: so {disfmarker}
User Interface: mm can we still include the L_ L_S_D_ display ?
Marketing: L_C_D_ .
User Interface: L_C_D_ yeah L_C_D_ .
Industrial Designer: Uh l
Marketing: Seems not , it's either L_C_D_ or push-button .
Industrial Designer: So uh
User Interface: No ,
Industrial Designer: it's like a {disfmarker}
User Interface: it's not gonna be a t no touchable but still like a source of information or source for menus .
Marketing: Ah .
Industrial Designer: Yeah maybe maybe we can see depending on how we'll come up with our full design then if we have enough money or like for and {disfmarker}
User Interface: Okay , so let's try it , let's t
Industrial Designer: because the speech recognition technology will take at least five Euros or {gap} or something so we want to reduce the cost on display
Marketing: {gap} The L_C_D_ would {disfmarker}
Industrial Designer: or this inter
Marketing: The display would only be display and not uh touch sensitive you mean .
User Interface: Yeah , yeah , it's it's not gonna be a touch pad , uh just a display for giving you information .
Marketing: Just uh for output , yeah .
Industrial Designer: Ok Yeah , that can we we can consider ,
Marketing: Yeah .
Project Manager: {vocalsound} Mm-hmm .
Industrial Designer: because like it won't take much money I guess ,
User Interface: Mm-hmm .
Industrial Designer: because {disfmarker}
Project Manager: Okay .
Industrial Designer: Okay , yep .
Project Manager: {gap} Mm .
Industrial Designer: You have any further questions or ?
Marketing: I guess no um . So the batteries uh are going to be very light .
Industrial Designer: Yeah . Yeah , we're to go for li and now I think we have many options in the market so we can go for small nickel or alkaline batteries
Marketing: Okay .
User Interface: Mm-hmm . Mm-hmm .
Industrial Designer: for really light batteries and with uh good price .
Marketing: So this device on n that can be used for speech recognition could also be used for just uh the finding it basically , instead of clapping why not just be {disfmarker} ask .
Industrial Designer: Yeah , that's {disfmarker} then the the one thing we want to know is like because remote control is used for like in the household so it it it will be it {disfmarker} m maybe at least five , six people want to use it so so how to uh uh how to define our re speech recognition
Marketing: Mm-hmm .
Industrial Designer: whether we want to do s speaker independent or speaker dependent . If we're going for more speaker independent then it would be like again cumbersome and we need really m more technology
Project Manager: Okay ,
Industrial Designer: and so {disfmarker}
Project Manager: for the location . Hmm .
Industrial Designer: Yeah , if if everybody in the house n {gap} to locate then we're to go for some speaker independent technology or something .
Marketing: Okay . {vocalsound}
Project Manager: Okay . So let's now go to the {disfmarker} you don't have more question ?
Industrial Designer: {gap}
Marketing: No , it's okay .
Project Manager: Um mm thank you mm .
User Interface: No more questions .
Industrial Designer: Yep . Thank you .
Marketing: Puts less of constraint on what we can do
Project Manager: Yeah .
User Interface: Mm yeah , yeah .
Marketing: but
Industrial Designer: Yeah .
Marketing: it's always like that . We have dreams and the {disfmarker} in the end we find out that it's not feasible . {vocalsound}
Project Manager: Yeah , but {disfmarker} mm .
Industrial Designer: Oh . We have uh some limitations {gap} . {vocalsound}
Marketing: Anyway . {vocalsound} Yeah .
User Interface: But still uh L_S_D_'s already quite nice ,
Marketing: L_C_D_ .
Project Manager: {vocalsound} Okay . {vocalsound}
User Interface: L_C_ {vocalsound}
Marketing: L_S_D_ is something else ,
Industrial Designer: {vocalsound} {vocalsound}
Marketing: and it's quite nice as well . {vocalsound}
User Interface: I'm an artist , sorry . {vocalsound}
Marketing: So ,
Project Manager: Um {vocalsound} yeah .
User Interface: So uh , that's not {disfmarker}
Marketing: go on uh artist . {vocalsound}
User Interface: I hope that's not too much .
Project Manager: Now let's talk about uh interface .
User Interface: Okay . {vocalsound} Uh participant number three .
Project Manager: Three .
Industrial Designer: Three .
User Interface: {vocalsound} Uh
Project Manager: Which one ? {vocalsound}
Industrial Designer: {vocalsound}
Marketing: Hmm . {vocalsound}
User Interface: mm mm uh have a look at this {disfmarker}
Project Manager: {vocalsound}
Industrial Designer: {vocalsound}
User Interface: no it's {disfmarker} yeah .
Project Manager: {vocalsound} Okay .
User Interface: {gap} Uh so the concept of the interface . Generally I developed quite a broad concept not only for the interface , but for possible instruction or user's manual and uh all the complex things that come together with your T_V_ and remote controls . So let's start with this . We got our perfect remote control with a lot of buttons
Marketing: {vocalsound} {vocalsound} {vocalsound}
User Interface: and uh we got explanation for every button
Industrial Designer: {vocalsound}
User Interface: and you can use your time and uh it will take i some days to learn all this buttons and um the L_C_D_ is going to be somewhere here and uh go back button , I don't know really where it is , maybe one of this buttons , and um power on and off mm I I don't remember
Project Manager: {vocalsound} Mm .
Industrial Designer: {vocalsound} {vocalsound}
Marketing: {vocalsound}
User Interface: so uh it it it should be maybe this button is power on and off ? Or no {gap} ? I can see nothing . So that's our concept . It's called the millennium remote control .
Project Manager: {vocalsound}
Marketing: Let's change millenniums . {vocalsound}
Industrial Designer: {vocalsound} So
User Interface: Yeah .
Industrial Designer: maybe you can use {gap} in the end and {disfmarker} {vocalsound}
Marketing: {gap} doesn't make sense . This is very {vocalsound} ugly .
User Interface: Really ? {vocalsound}
Project Manager: {vocalsound}
User Interface: I thought you like it . Ah okay
Marketing: Oh no ,
User Interface: just press the button , please uh . {vocalsound}
Marketing: too much concept .
Project Manager: No .
Marketing: Ah .
Industrial Designer: Uh {disfmarker}
Marketing: {vocalsound} {vocalsound}
User Interface: Yeah , we will not use this . We will not use this .
Project Manager: {vocalsound}
User Interface: But instead of this I will devise {disfmarker} That's our concept .
Industrial Designer: {vocalsound}
Marketing: Ah , back today . {vocalsound}
Industrial Designer: {vocalsound}
User Interface: And it's got just few buttons , quite low looking , and all this stuff we already we already discussed .
Project Manager: Mm-hmm . 'Kay .
User Interface: And uh what will people say ? They'll say it's perfect . Or what will say ? Uh they will say it's splendid . And uh e everyone will say I'll buy it .
Industrial Designer: {vocalsound}
Marketing: {vocalsound}
Project Manager: Mm-hmm .
Marketing: {gap} Do you think it can come in several colours ?
User Interface: And everyone's gonna be satisfied .
Marketing: Or did the {disfmarker}
User Interface: {vocalsound} I would make a backlight of the L_C_D_ screen with different colours .
Marketing: Um but not the case .
User Interface: Not the case .
Marketing: Uh the case would only be in that uh aluminium uh titanium stuff ,
User Interface: Yeah .
Marketing: like {disfmarker}
Industrial Designer: Mm .
Project Manager: Because apparently from your survey people like colours , no ?
Industrial Designer: Yeah .
Marketing: Yeah , well they like uh something which is uh {disfmarker}
User Interface: Okay , so let's remember there's a Nokia phone which changeable panels .
Marketing: Mm yeah , okay ,
User Interface: Do you like it ?
Marketing: so that would be the option . I don't know I don't have a Nokia phone ,
Project Manager: {vocalsound}
Industrial Designer: {vocalsound} But it's uh {disfmarker}
Marketing: but I don't use that but again , uh I might {disfmarker}
User Interface: That's why you don't have it . That's why ,
Marketing: Yeah ,
User Interface: 'cause it's nasty . {vocalsound}
Marketing: bu but {disfmarker} {vocalsound}
Project Manager: {vocalsound}
Industrial Designer: {vocalsound} But it would be expensive , no ? If you use colour L_C_D_ .
User Interface: No .
Industrial Designer: Uh instead of that maybe we can change the colour of the assembler .
Marketing: Mm-hmm .
Industrial Designer: Maybe we can just {disfmarker} if users want more colours they can pay more money to get this uh the shapes and they can have different assembly .
User Interface: Um , I am here .
Project Manager: Okay .
Industrial Designer: So users have different {disfmarker} I mean they have their own interests , colour interests and so {disfmarker}
Project Manager: So ?
User Interface: Mm-hmm .
Industrial Designer: So we can just {disfmarker} if they want they can just pay another two Euro .
Project Manager: Uh-huh , okay , so
User Interface: 'Kay .
Project Manager: you you propose something with option i that increase the price if we {disfmarker} if you want o more colours {vocalsound} on L_C_D_ ,
Industrial Designer: Yeah . Yeah yeah yes . If they want like uh {disfmarker} so that we can {disfmarker} yeah .
Marketing: Kind of upgradable uh {vocalsound} remote control .
Project Manager: yeah .
Industrial Designer: Yeah .
Project Manager: Okay .
Marketing: Wow , wow .
Industrial Designer: Just they'll get few more things and few more colours .
User Interface: Okay , what uh {disfmarker} there's one more decisi uh one more solution in fact , um {vocalsound} 'cause there are some some paints that can change colour according to where they are , like they can reflect different colours depending on what is around , like what colour is around , and depending on the temperature ,
Industrial Designer: Lights , yeah .
Marketing: Mm .
Project Manager: And thermodynamic also . Mm-hmm .
Industrial Designer: Yeah .
Marketing: Like a chameleon .
Project Manager: Mm-hmm .
User Interface: yeah .
Industrial Designer: Yeah yeah .
User Interface: We can make it in fact .
Project Manager: Yeah but that's maybe mo too much expensive , yeah .
User Interface: If if if the {disfmarker}
Industrial Designer: Mm .
User Interface: okay .
Marketing: Mm-hmm .
Project Manager: But uh it can be in uh maybe in an {disfmarker} a gradable version ,
User Interface: Mm-hmm , mm-hmm ,
Project Manager: but {disfmarker}
Industrial Designer: Yeah .
User Interface: so {disfmarker}
Marketing: Because uh I think there are two kinds of people . Those for which the remote control is uh is to be uh something useful uh I'm going to talk about this later but {disfmarker} and those for which is something that that that uh is uh specific to them so it it's like a signature . My remote control is pink . Nobody else than me has a pink remote control .
Project Manager: Mm-hmm .
User Interface: Uh-huh .
Industrial Designer: {vocalsound}
Marketing: {vocalsound} And that makes me special .
Project Manager: Okay
Marketing: {vocalsound}
Project Manager: and you think that we don't have to make to make them pay more because of {vocalsound} uh o or this is {disfmarker}
Industrial Designer: {vocalsound}
Marketing: {vocalsound} I think I think they would be ready p ready to pay more for that .
Project Manager: Okay , so
Marketing: Those who wanted to have it pink .
Project Manager: so {vocalsound} i it's not uh a s base service
Industrial Designer: Uh {disfmarker}
Marketing: No mm no .
Project Manager: it's a {disfmarker}
User Interface: So ,
Industrial Designer: Mm .
User Interface: {gap} be an option ,
Project Manager: Mm .
User Interface: yeah .
Marketing: It might be optional , yeah .
Project Manager: Okay .
Industrial Designer: But those people will be really few , no ? So like we can {gap} those {disfmarker}
Marketing: The the young people the young people want to be different from their friends .
Industrial Designer: Ah .
Marketing: Although similar but have something just slightly better . Pink {vocalsound}
Project Manager: Mm-hmm .
Industrial Designer: Yeah .
Project Manager: So m so
Industrial Designer: Mm . {vocalsound}
Project Manager: maybe that's {disfmarker} {vocalsound} if that it's a selling point maybe it has to be the base .
User Interface: {vocalsound} Yeah , yeah ,
Marketing: Mm . Yeah .
User Interface: yeah . But you know if you want to be different you just take your remote control with you all the time .
Project Manager: {vocalsound} And you'll be different .
User Interface: {vocalsound} And it makes you different ,
Industrial Designer: {vocalsound}
Marketing: Yeah , yeah .
User Interface: you know ?
Marketing: You always have your remote .
Project Manager: {vocalsound} Uh in the train uh , hello uh no . {vocalsound} Want to change my neighbour .
User Interface: Anyone has their remote controls here ?
Marketing: Oh , you don't ? {vocalsound} Yeah . You don't have your remo {vocalsound}
User Interface: No ? {vocalsound}
Industrial Designer: {vocalsound}
Marketing: Wh you you know like for instance take the iPod . It's a kind of remote control . {vocalsound} Uh it's white
User Interface: Mm-hmm .
Marketing: and it's so white that you see it from any anywhere .
Project Manager: Mm .
Marketing: It has this distinctive look and feel and look {gap} which people seems to like {vocalsound}
User Interface: Okay .
Marketing: just because it's {vocalsound} a colour that we don't usually see in a remote control . White .
Project Manager: Mm-hmm .
User Interface: Uh-huh , uh-huh . Could we integrate something into our remote control , something like light ?
Marketing: Seems important .
Industrial Designer: Hmm .
User Interface: That they can use it in darkness , like . Hand light ,
Marketing: Mm {gap} glow in the dark ,
Industrial Designer: {gap}
Project Manager: {vocalsound}
User Interface: yeah .
Industrial Designer: Yeah
Marketing: so {disfmarker}
Industrial Designer: maybe like the infrared like we can put some radium chips or something
Marketing: {vocalsound}
User Interface: {vocalsound} Mm-hmm .
Industrial Designer: so that like {disfmarker} at least um {disfmarker}
Project Manager: Iradium ? {vocalsound}
Industrial Designer: yeah .
User Interface: {vocalsound} Okay . Okay .
Industrial Designer: {vocalsound} {gap} {vocalsound} Yeah ,
Marketing: {vocalsound}
Project Manager: Ah sorry . Mm .
Industrial Designer: that {disfmarker}
Project Manager: {vocalsound} Okay . So mm {disfmarker}
User Interface: Okay . S well ,
Marketing: Okay .
User Interface: let's go on maybe with the presentation .
Marketing: Yeah . Uh-huh , yeah sure . {vocalsound}
Project Manager: Mm-hmm . {vocalsound}
User Interface: And um the remote control's going to be smart
Industrial Designer: Oh .
User Interface: but how smart should it be to not to complicate things too much ?
Project Manager: {vocalsound}
User Interface: And uh
Industrial Designer: {vocalsound}
User Interface: I dunno
Marketing: {vocalsound}
User Interface: that's a question to you and to mm to {disfmarker}
Marketing: Well so I heard that uh it seems that speech recognition is something that can be done uh so that's the smartness of the thing .
User Interface: Mm-hmm .
Marketing: Currently we don't have guns with speech recognition or uh beer cans with speech recognition
Industrial Designer: {vocalsound}
Marketing: but we may have remote controls with speech recognition .
User Interface: Okay , okay .
Industrial Designer: {vocalsound}
Marketing: I dunno . {vocalsound}
Project Manager: Mm , that's a nice world . {vocalsound}
User Interface: {vocalsound} So just just just just think about it um .
Marketing: {vocalsound}
User Interface: {gap} Thank you .
Marketing: Don't touch the remote .
Project Manager: Okay .
Marketing: But {disfmarker} yeah . Are are you saying here that uh the remote controls should be aware of who is using it ? So for instance the young guy would not be able to use it because his father doesn't want .
User Interface: Uh yeah I just want to say it should be real smart .
Marketing: Like with some {disfmarker} Maybe fingerprint recognition or {disfmarker}
User Interface: {vocalsound} Voice recognition is quite tough . I say don't use it , and the control just looks .
Industrial Designer: Yeah .
Marketing: Mm .
User Interface: 'Cause I ordered jus To l to l lock it .
Marketing: Um {disfmarker} Mm .
Industrial Designer: Uh that {disfmarker} mm that could be feasible I guess , like {disfmarker} So since we have {disfmarker} we want to do some speaker dependent speech recognition uh so we can use {disfmarker}
Marketing: Okay . So it could be smart in that way .
Industrial Designer: yeah . Yeah , yeah . {vocalsound}
Project Manager: Mm . Okay .
Marketing: But for instance th I I'm thinking about the other uh uh particularity that the the remote control could have . S since it it knows who is using it , it might also record the kind of uh channels you are u more often using and uh levels of volumes that you're more often uh {disfmarker} things like that
Industrial Designer: Yeah .
Project Manager: Mm .
User Interface: Yeah , sure .
Industrial Designer: Yeah .
Marketing: and provide you ways of using them , I dunno , somehow ,
Industrial Designer: Yeah .
Marketing: I dunno , that might be expensive
Project Manager: Mm-hmm .
Marketing: but
Industrial Designer: Uh it's {disfmarker}
Marketing: that might also be a good sales pitch again .
Project Manager: {vocalsound}
Industrial Designer: Hmm .
Marketing: {vocalsound} The remote that knows you . {vocalsound}
Project Manager: {vocalsound}
User Interface: Mm-hmm . {vocalsound}
Industrial Designer: {vocalsound}
Project Manager: Okay .
User Interface: Okay , thanks .
Project Manager: {vocalsound} So it's {disfmarker}
Marketing: My turn ?
Project Manager: yeah , Marketing Expert .
Marketing: {gap} Okay , it's alright .
Project Manager: Participant two ?
Industrial Designer: Four .
Project Manager: Four ,
Marketing: Four , I think .
Project Manager: sorry .
Marketing: Trend , yeah . No uh yes . Okay , so I'm going to talk about trends and um I hope this can help us to to understand l how we should design our remote control . So , next slide please . So first maybe just a small recap on {vocalsound} how how do we watch trends so it's not so uh simple you might think that it's easy but uh it's not so simple . Anyway these days uh the best uh source of information is the web as you know , so have to to go often on the web and look at uh what the others are doing , and ask real people who are using real remote controls every day uh or any other tool that is similar to a remote control which basically is a small device that people {gap} have with them , always , like a phone . We can we can use the phone as a as a good uh uh {vocalsound} example of where to in be inspired . Of course those tha d who are watching the trends are also {disfmarker} have also to be inspired because in fact they're not only watching the trends , they're inventing it , they're creating the trend . I hope I'm going to try to help you on that . This is more risky because you're not following the trend ,
Project Manager: {vocalsound} {vocalsound}
Marketing: you try to invent it , which means either you succeed and you make a lot of money or you don't and you're out of business . {vocalsound}
Industrial Designer: {vocalsound}
Marketing: So anyway uh next slide please . {vocalsound} Uh to be to be quick {vocalsound} there's a lot of words here but uh basically there are {disfmarker} uh in in the market of of remote controls there are three aspects that we should very {disfmarker} pay much attention to . The first one , which seems to be the most important one , is that it has to be fancy , it has to have a fancy look and feel . And uh interestingly this is the very most important thing . It has to be fancy . Strangely enough it's more important to be fancy than to be wi and now that's the second thing it has to be , it has to be technologically i innovative ,
Industrial Designer: {gap}
Marketing: it has to be new with some of uh new uh technology inside and uh and this is also uh more important than the last thing which we w may think that would have been the most important , which is that it should be easy to use and it should be easy to use as a remote control . So as you see uh {vocalsound} it first have to be very nice , s something that people are proud of uh uh that i uh they can be id identified with uh and and then uh something that um contains very novel stuff that they can talk about with their friends , huh , mine has this and not yours . And finally of course it has to be useful as a remote control but it seems that it's not so important that it's useful as a remote control . {vocalsound}
Industrial Designer: {vocalsound}
Project Manager: {vocalsound}
Marketing: Next slide please .
Project Manager: Mm .
Marketing: Uh and now in a more uh general uh uh broad way of seeing th uh the thing . If we look back and not uh look at only remote controls I think it's important to see that the trends are quite the same in many areas so {disfmarker} currently the the trends that we see in l in l big cities like Paris and Milan , well , it seems that this year things should have uh a fruit and vegetable uh way of {vocalsound} of look or feel
Project Manager: {vocalsound} {vocalsound}
Industrial Designer: {gap} {vocalsound}
Marketing: or so . {vocalsound}
Industrial Designer: {vocalsound}
Marketing: And I think of course uh {vocalsound} i it applies to everything . That's the thing with trends . {vocalsound} It it can travel f from clothe to furniture {vocalsound} same idea .
Project Manager: {vocalsound} {vocalsound} {vocalsound}
Marketing: Fruit and vegetable . Think fruit and vegetable . {vocalsound} And uh if we co we compare to last year , now it has to be spongy ,
Industrial Designer: Mm .
User Interface: What is spongy ?
Marketing: yeah . Well
Project Manager: {vocalsound}
Industrial Designer: Yeah
Marketing: this {vocalsound} so so I think uh uh i
Industrial Designer: {vocalsound} kind of um maybe {disfmarker} {gap}
Marketing: When we were talking about rubber ,
Industrial Designer: Yeah it {disfmarker}
Marketing: I think uh the rubber aspect might be important because it's what is probably more feasible in terms of sponginess .
Project Manager: Mm-hmm .
Industrial Designer: Yeah .
Project Manager: S So maybe titanium it's not a good idea .
Industrial Designer: Yeah . {gap} We need to think about {disfmarker} mm mm .
Marketing: Seems not , seems not .
Project Manager: Mm-hmm .
Marketing: Yeah .
Project Manager: {vocalsound} Um {vocalsound} sorry Mark .
Marketing: So {disfmarker} {vocalsound}
Project Manager: It seems to be {disfmarker}
Marketing: Think more of uh something in the colours of uh like fruit and vegetables and spongy ,
Industrial Designer: Fruit . Even shape ?
Marketing: as a {disfmarker} even in the shape it has to be more round and uh more uh uh look natural somehow . I mean {disfmarker}
Industrial Designer: {vocalsound} More {gap}
Project Manager: Mm-mm .
Industrial Designer: yeah . Yeah .
Marketing: And not those futuristic uh remote control with angles and uh and titanium like .
Project Manager: Mm-hmm .
Industrial Designer: {vocalsound} Mm .
Project Manager: Hmm . {vocalsound} You're old-fashioned .
Marketing: So that's what people seem to {disfmarker} {vocalsound} yeah i I know it's quite far from what you thought
Project Manager: Sorry . {vocalsound}
Industrial Designer: {vocalsound}
Marketing: but that's that's fashion and {disfmarker} {vocalsound}
Project Manager: {vocalsound}
Industrial Designer: {vocalsound}
User Interface: Okay .
Project Manager: Okay .
Marketing: Okay that's all I have to say .
Project Manager: Mm you have questions ?
Industrial Designer: So these abilities are mainly ad addressed by young people ? Or it's {disfmarker}
Marketing: These {disfmarker} I'm sorry .
Industrial Designer: This {disfmarker} you you {gap} so did you {gap} {disfmarker}
Marketing: Yeah , yeah we have people uh uh listening to the trends everywhere in the world , of course ,
Industrial Designer: Where ? Oh . Oh , okay , mm-hmm .
Marketing: as you know our company is quite big and uh so I'm just asking them what are the current trends according to them when they go in the stores and when they ask uh their uh friends
Industrial Designer: It's not from {disfmarker} mm . Mm-hmm . Yeah . Yeah .
Marketing: that are also {disfmarker}
Industrial Designer: It's more general trend
Marketing: well .
Industrial Designer: it's not particular to the remote control .
Marketing: No , it's not it's not {disfmarker} this this is very general , yeah . But it seems that trends travel across things .
Industrial Designer: Mm . Yeah .
Marketing: The {disfmarker} what we {disfmarker}
Industrial Designer: Yeah but some materials n they're to be uh they're to be something like solid like they can't be really spongy
Marketing: Sure .
Industrial Designer: or {disfmarker}
Marketing: Yeah .
Industrial Designer: yeah yeah .
Marketing: We have to {disfmarker} I think we have to have the look of fruit and vegetables
Industrial Designer: yeah , yeah sponge , yeah yeah at least that's {disfmarker}
Marketing: but we still have to put our chips inside , so {disfmarker} {vocalsound} of course .
Industrial Designer: Yeah yeah
Marketing: This is your problem .
Project Manager: {vocalsound}
Industrial Designer: that {disfmarker} yeah yeah . {vocalsound}
Marketing: {vocalsound} This is not mine . {vocalsound}
Industrial Designer: Yeah . Yeah , looking {disfmarker} yeah fruit . These things can be easily incorporated . We can have t colours or this shape
Marketing: Yeah , I think in the colours and in the uh the kind of material .
Industrial Designer: or at least {disfmarker}
Marketing: If if it's something like rubber made or {disfmarker} I think it it's also going to be good .
Industrial Designer: Yeah .
Project Manager: Mm .
Industrial Designer: Mm .
Project Manager: Mm-hmm .
Marketing: Okay ?
Project Manager: Okay .
Industrial Designer: Yeah .
Project Manager: {vocalsound} No more question ? Okay .
Marketing: Yep . Thanks .
Project Manager: So {disfmarker} {vocalsound} Mm-hmm . Okay , so we will have uh next meeting in thirty minutes again . Um now you have to go straight on this individual action which i which are for Rama uh wil design ,
Industrial Designer: Look and feel de
Project Manager: um Mark the user interface design , and uh Sammy uh the product evaluation . {vocalsound} Uh you will work together uh on a new on on a prototype using modelling clay .
Marketing: Mm-hmm .
Industrial Designer: Hmm . Hmm . Mm sounds interesting . {vocalsound}
Project Manager: Mm-hmm um and I {disfmarker} {vocalsound} as always your personal coach will send you specific instruction .
Marketing: Okay .
User Interface: Okay .
Marketing: Thanks . {vocalsound}
Industrial Designer: So , can we highlight the specific features of our {gap} {disfmarker}
Project Manager: Yeah you're right , you have to {disfmarker} {vocalsound}
Industrial Designer: yeah , so so we want the speech recogniser and we want some kind of buttons and we want some themes like fruits or vegetables ,
Project Manager: So
Industrial Designer: that's {disfmarker}
Project Manager: you say s
Industrial Designer: we want to follow general trend .
Marketing: Spongy .
Project Manager: S
Industrial Designer: Yeah .
Project Manager: do we agree on that ? Yeah . We have to .
Industrial Designer: So , do you think {disfmarker}
Marketing: {vocalsound} No , we don't have to ,
User Interface: So we have to uh for {disfmarker}
Project Manager: No . {vocalsound}
Marketing: but seems it's the trend .
Industrial Designer: Hmm . Yeah .
Marketing: Again , as I said we can also try to make it , to create the trend .
User Interface: yeah so are we confident enough on creating trends ?
Industrial Designer: Yeah .
Marketing: So there's no {disfmarker} Well , that's {disfmarker} you t can try to convince us .
Industrial Designer: {vocalsound}
User Interface: Well , we can make it smell like fruit . {vocalsound}
Marketing: Okay . {vocalsound} {gap} that's a good idea ,
Project Manager: Okay , {vocalsound} that's a good idea .
Industrial Designer: {vocalsound} That's {disfmarker} {vocalsound}
Project Manager: So titanium smell like fruit .
Marketing: I {disfmarker} {vocalsound}
User Interface: Yeah . {vocalsound}
Project Manager: {vocalsound} Mm-hmm .
Marketing: {vocalsound}
Industrial Designer: So what about location and these things , people are really interesting on those features ? Or they really like {disfmarker} They more want these fancy features
Marketing: Uh {disfmarker} I think i
Industrial Designer: like {disfmarker}
Marketing: yeah i it's again in this uh what I said first it has to be fancy so I think if nobody else pro provides currently a remote control with that kind of stuff and if we can provide it I think it's a good sell for us
Project Manager: Mm-hmm .
Industrial Designer: Feature {disfmarker} Yeah .
Marketing: because we have it
Industrial Designer: Yeah .
Marketing: and others don't .
Project Manager: Okay .
Marketing: It's fancy . Whether it's useful or not doesn't seem to be very important . {vocalsound}
Project Manager: I I agree with uh this uh {disfmarker}
Industrial Designer: Yeah . Yeah .
Project Manager: Now we have to decide on what kind of fanciness . Do we take titanium smelling like fruit , or do we make spongy uh fruity-like
Marketing: {vocalsound}
Industrial Designer: Yeah . Uh we will try to explore these two options
Project Manager: Mm . Yeah , yeah .
Industrial Designer: and {disfmarker}
Marketing: Maybe you could explore the two option .
Industrial Designer: yeah yeah .
User Interface: Mm-hmm , mm-hmm . Could we make a titanium shape ? I mean {gap} fruit-shaped .
Project Manager: {gap}
Industrial Designer: Uh yeah at least like we can make banana or {disfmarker} {vocalsound}
Project Manager: {vocalsound} Don't you say that you cannot do double shape {disfmarker} uh curved shape {disfmarker}
User Interface: But {disfmarker} Doub double-curved .
Industrial Designer: yeah it's it's
Marketing: Mm . Seems to be {gap} .
Project Manager: yeah .
Industrial Designer: yeah that's a {disfmarker} we're to look for {gap}
Project Manager: Mm-hmm . Okay .
Industrial Designer: and and s we're to see the {disfmarker} whether rubber is expensive
User Interface: Okay , okay . In fact I just agreed to make uh to make the {disfmarker} like titanium panels on a whole rubber body .
Industrial Designer: and d Hmm .
Project Manager: Mm-mm . Okay , so
User Interface: Well , okay w we'll see .
Project Manager: you explore now that you're going to work together these these two .
User Interface: Yeah
Industrial Designer: Mm .
Project Manager: Or or spongy an yeah . {gap}
Industrial Designer: Yeah . Maybe we can have two different {gap} assembly also like one spongy and one kind of titanium .
Project Manager: Mm .
Industrial Designer: {gap} we have only the plastic or the {disfmarker} the chippy {disfmarker} yeah fibre chips or {disfmarker}
User Interface: We'll see . We'll see .
Marketing: If you have time .
Project Manager: Mm . Yeah I don't think w I think we have to choose . If we choose uh titanium or if we choose spongy
Industrial Designer: Uh .
Project Manager: but uh it cannot be both .
User Interface: We'll see . I I really don't like this modelling clay 'cause you know it makes some {gap} for for
Industrial Designer: Yeah .
Marketing: {vocalsound} For creation .
User Interface: I dunno uh {disfmarker} yeah um
Industrial Designer: Yeah .
Project Manager: {vocalsound}
User Interface: we'll look .
Industrial Designer: Yeah .
Marketing: {vocalsound}
Project Manager: Ah you can pretend that it's uh titanium . {vocalsound}
Industrial Designer: Even design . {vocalsound}
Marketing: You can paint it afterward {gap} .
Industrial Designer: {vocalsound}
User Interface: Okay , okay .
Marketing: No problem . We have a very large department of {vocalsound} paint .
Project Manager: Yeah , do don't worry , you you {vocalsound} you speak with {disfmarker} mm mm .
Marketing: {vocalsound} You will do it . {vocalsound}
User Interface: Alright , alright .
Project Manager: Okay . So explore a shape .
Industrial Designer: So still we want to keep L_C_D_ ? Or {disfmarker}
Project Manager: Mm I think it's what we say , that we have an uh an L_C_D_ with uh information .
Industrial Designer: {gap}
Marketing: Yeah .
Project Manager: Not uh {disfmarker}
Industrial Designer: Okay .
Marketing: The thing is that uh if we want to have as he says {disfmarker} if we want to have uh a small number of buttons we need to have a kind of output that says currently what their actions are .
Industrial Designer: Yeah , then we can {disfmarker}
Project Manager: Mm-hmm .
Industrial Designer: yeah , yeah , that {disfmarker} user friendly
Project Manager: Mm .
Industrial Designer: or {disfmarker}
Marketing: Yeah .
Industrial Designer: Mm .
Marketing: That's the converse to having zillions of button
Industrial Designer: Yeah .
Marketing: where each button does only one thing .
Project Manager: Mm .
Industrial Designer: Yeah .
Project Manager: Okay .
Industrial Designer: and we just stick with two batteries so it's not any solar or {disfmarker}
Marketing: Yeah .
Project Manager: Yeah , yeah , yeah .
Industrial Designer: yeah yeah j yeah ,
Marketing: Classical , we stay classical in that we don't reinvent uh the wheel .
Industrial Designer: because {disfmarker} {vocalsound} Yeah .
Project Manager: Mm . {vocalsound}
Marketing: Anyway it's very {disfmarker} in general I think people uh change T_V_ more often than batteries of their remote control .
Project Manager: {vocalsound} Yeah .
Industrial Designer: {vocalsound} {vocalsound}
Marketing: {vocalsound} So . {vocalsound} Because the trend goes faster than the life of the {disfmarker} {vocalsound}
Project Manager: Mm-hmm .
User Interface: Mm-hmm .
Project Manager: {vocalsound}
Marketing: So it's {gap} very {disfmarker}
Project Manager: Okay . So
Marketing: Okay .
Project Manager: are we {disfmarker}
User Interface: {vocalsound} Yeah .
Industrial Designer: Yeah .
Project Manager: mm .
Industrial Designer: Yeah , we're done .
Marketing: We're done .
Project Manager: {vocalsound} Okay . So see you in thirty minutes .
Industrial Designer: Yep .
Query:
Summarize the discussion about industrial components.
Answer:
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The industrial designer provided several options respectively for energy, material and interface. Among these options, the industrial designer preferred traditional battery, titanium and simple push buttons so that they would have enough money for speech recognition. After that, the user interface designer proposed an LCD display only for output, which might be taken into account. The group also talked about how to enable the users to find their controllers.
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... [The rest of the transcript is omitted]
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va-sq-57_0
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You are given a meeting transcript and a query containing a question or instruction. Answer the query in one or more sentences.
Transcript:
Project Manager: Okay , so now we are on the conceptual design meeting . {vocalsound} Uh y getting close to the last
Marketing: Mm-hmm .
Project Manager: is the penultim meeting . {vocalsound} {vocalsound}
Marketing: {vocalsound}
User Interface: How was lunch ? {vocalsound}
Project Manager: {vocalsound} Mm great . {vocalsound}
Marketing: {vocalsound} Thanks {vocalsound}
Industrial Designer: {vocalsound} {vocalsound} {vocalsound}
Marketing: Don't be sarcastic . {vocalsound} Mark . {vocalsound}
Project Manager: So {vocalsound} um I will again do the secretary part uh we will have three presentation first um uh the industrial design , first Rama then Mark and then Sammy .
Marketing: Uh Rama .
Industrial Designer: {vocalsound} Ramaro .
Project Manager: Um um we have to take a decision on the control {disfmarker} remote control concepts and we have forty minutes .
User Interface: Mm .
Project Manager: So what we want to {disfmarker} the decision we want to take on this meeting are on the um first on the component concept , so what kind of energy we use uh what kind of chip on print and one ki kind of case . And also on user interface concept uh what kind of interface we use and if there is some supplements . And at the end um Sammy will give um {vocalsound} a trend watching on what he's {disfmarker} he's been doing . It's {disfmarker} So , let's go . First with Rama . Participant two .
Industrial Designer: Yeah , participant two . Component .
Project Manager: Mm-hmm . {vocalsound}
Industrial Designer: Yep . So we're to mainly design f mainly need to know which components we'll use for energy , and the material and interface . For energy there are maybe two or three possibilities . First one , we can use simple battery , or we can use {vocalsound} traditional solar cells or {disfmarker} mm and the material we can have plastic , rubber which is good for this R_S_A_
Marketing: Ah .
Industrial Designer: and then uh titanium , which can be {disfmarker} which have very good look an and then interface we're to use push buttons or liquid crystal d L_C_D_ display . And we can use some {gap} , moving {gap} kind of thing . So , as we discussed before , we need to {disfmarker} we would like to have some speech recognition s chip in our remote control . So this can be simple kind of programmable chip and {disfmarker} which can use microphone {gap} sensors . And we also want to look at our remote control , so . Still we are looking for possible uh technical uh specifications and how w easy we can do and within our pri range , like we're to {disfmarker} in our twelve Euros or around that . So we are looking for simple devices or simple technology to do the location of remote control in a room or in a house .
Project Manager: Mm-hmm , okay .
Industrial Designer: So uh we discussed an {disfmarker} {vocalsound} Excuse me . So we would like to propose battery instead of solar cells and it would be problematic uh to have enough energy with the solar cells
Marketing: Mm-hmm .
Industrial Designer: and so we would like to just use simple battery . And also we want to go for titanium design instead of rubber or {disfmarker} and well the problem is with this design we found that we can't use double-curved shapes .
Marketing: What is a double-curved shape ?
Industrial Designer: {vocalsound} Like you can have two curves .
Marketing: Uh-huh .
User Interface: Why ?
Industrial Designer: Uh it's {disfmarker} I think in manufacturing I guess it's problematic . So , we want to go for simple push buttons because it need a simple chip and it's really lesser {disfmarker} uh re really less expensive compared to L_C_D_
Marketing: {vocalsound}
Industrial Designer: which are uh which needs advanced chip technology and it's more expensive ,
User Interface: Mm-hmm .
Industrial Designer: since we want to put some other features such as speech recognition
Marketing: {vocalsound}
Industrial Designer: we want to reduce uh cost .
Project Manager: {vocalsound} Um I want to know why it b uh just uh sorry but for the point before uh why not the rubber , if it is something that it seems to be light .
Marketing: The cost .
Industrial Designer: Uh {disfmarker} Uh {disfmarker} And also like in {disfmarker} if you put a {gap} it's be difficult to do all the moulding of buttons and these things
Project Manager: Okay . You m titanium it's more uh {disfmarker}
Industrial Designer: and {disfmarker} Yeah .
User Interface: W we can use something like you know {vocalsound} the whole body's titanium but there are some rubber or I dunno some rubber parts like
Industrial Designer: Yeah .
Marketing: Mm like this ?
Project Manager: Yes so mm {disfmarker}
User Interface: to make it feel better and to you know {disfmarker}
Industrial Designer: Like in cell phones recently
Project Manager: Uh-huh .
User Interface: {vocalsound} Yeah . Yeah .
Industrial Designer: these {disfmarker} you can {gap} with the rubber in four directions and {disfmarker}
Marketing: Mm-hmm .
Project Manager: Okay . {gap}
Industrial Designer: yeah . But full assembly {disfmarker} We'll use mainly for titanium {gap}
Project Manager: Okay .
Industrial Designer: rubber is expensive
Project Manager: Okay .
Industrial Designer: and also it's bit difficult to do all the shapes uh .
Project Manager: Okay .
Industrial Designer: And this push buttons
Project Manager: Uh yeah so
Industrial Designer: {disfmarker} we we would like to use push buttons instead of L_C_D_s and so we want to mo I mean we're {gap} we want to put speech recognition so we want to reduce price on this technology and so that we can have enough space or enough money
Project Manager: Okay , s so simple button and uh speech recognition for the more complicated .
Industrial Designer: for {disfmarker} S S
Marketing: Speech {disfmarker}
Industrial Designer: Y yeah we have simple buttons and speech recognition technology ,
User Interface: Mm-hmm .
Project Manager: Okay .
User Interface: Okay , and still we have {disfmarker}
Industrial Designer: so {disfmarker}
User Interface: mm can we still include the L_ L_S_D_ display ?
Marketing: L_C_D_ .
User Interface: L_C_D_ yeah L_C_D_ .
Industrial Designer: Uh l
Marketing: Seems not , it's either L_C_D_ or push-button .
Industrial Designer: So uh
User Interface: No ,
Industrial Designer: it's like a {disfmarker}
User Interface: it's not gonna be a t no touchable but still like a source of information or source for menus .
Marketing: Ah .
Industrial Designer: Yeah maybe maybe we can see depending on how we'll come up with our full design then if we have enough money or like for and {disfmarker}
User Interface: Okay , so let's try it , let's t
Industrial Designer: because the speech recognition technology will take at least five Euros or {gap} or something so we want to reduce the cost on display
Marketing: {gap} The L_C_D_ would {disfmarker}
Industrial Designer: or this inter
Marketing: The display would only be display and not uh touch sensitive you mean .
User Interface: Yeah , yeah , it's it's not gonna be a touch pad , uh just a display for giving you information .
Marketing: Just uh for output , yeah .
Industrial Designer: Ok Yeah , that can we we can consider ,
Marketing: Yeah .
Project Manager: {vocalsound} Mm-hmm .
Industrial Designer: because like it won't take much money I guess ,
User Interface: Mm-hmm .
Industrial Designer: because {disfmarker}
Project Manager: Okay .
Industrial Designer: Okay , yep .
Project Manager: {gap} Mm .
Industrial Designer: You have any further questions or ?
Marketing: I guess no um . So the batteries uh are going to be very light .
Industrial Designer: Yeah . Yeah , we're to go for li and now I think we have many options in the market so we can go for small nickel or alkaline batteries
Marketing: Okay .
User Interface: Mm-hmm . Mm-hmm .
Industrial Designer: for really light batteries and with uh good price .
Marketing: So this device on n that can be used for speech recognition could also be used for just uh the finding it basically , instead of clapping why not just be {disfmarker} ask .
Industrial Designer: Yeah , that's {disfmarker} then the the one thing we want to know is like because remote control is used for like in the household so it it it will be it {disfmarker} m maybe at least five , six people want to use it so so how to uh uh how to define our re speech recognition
Marketing: Mm-hmm .
Industrial Designer: whether we want to do s speaker independent or speaker dependent . If we're going for more speaker independent then it would be like again cumbersome and we need really m more technology
Project Manager: Okay ,
Industrial Designer: and so {disfmarker}
Project Manager: for the location . Hmm .
Industrial Designer: Yeah , if if everybody in the house n {gap} to locate then we're to go for some speaker independent technology or something .
Marketing: Okay . {vocalsound}
Project Manager: Okay . So let's now go to the {disfmarker} you don't have more question ?
Industrial Designer: {gap}
Marketing: No , it's okay .
Project Manager: Um mm thank you mm .
User Interface: No more questions .
Industrial Designer: Yep . Thank you .
Marketing: Puts less of constraint on what we can do
Project Manager: Yeah .
User Interface: Mm yeah , yeah .
Marketing: but
Industrial Designer: Yeah .
Marketing: it's always like that . We have dreams and the {disfmarker} in the end we find out that it's not feasible . {vocalsound}
Project Manager: Yeah , but {disfmarker} mm .
Industrial Designer: Oh . We have uh some limitations {gap} . {vocalsound}
Marketing: Anyway . {vocalsound} Yeah .
User Interface: But still uh L_S_D_'s already quite nice ,
Marketing: L_C_D_ .
Project Manager: {vocalsound} Okay . {vocalsound}
User Interface: L_C_ {vocalsound}
Marketing: L_S_D_ is something else ,
Industrial Designer: {vocalsound} {vocalsound}
Marketing: and it's quite nice as well . {vocalsound}
User Interface: I'm an artist , sorry . {vocalsound}
Marketing: So ,
Project Manager: Um {vocalsound} yeah .
User Interface: So uh , that's not {disfmarker}
Marketing: go on uh artist . {vocalsound}
User Interface: I hope that's not too much .
Project Manager: Now let's talk about uh interface .
User Interface: Okay . {vocalsound} Uh participant number three .
Project Manager: Three .
Industrial Designer: Three .
User Interface: {vocalsound} Uh
Project Manager: Which one ? {vocalsound}
Industrial Designer: {vocalsound}
Marketing: Hmm . {vocalsound}
User Interface: mm mm uh have a look at this {disfmarker}
Project Manager: {vocalsound}
Industrial Designer: {vocalsound}
User Interface: no it's {disfmarker} yeah .
Project Manager: {vocalsound} Okay .
User Interface: {gap} Uh so the concept of the interface . Generally I developed quite a broad concept not only for the interface , but for possible instruction or user's manual and uh all the complex things that come together with your T_V_ and remote controls . So let's start with this . We got our perfect remote control with a lot of buttons
Marketing: {vocalsound} {vocalsound} {vocalsound}
User Interface: and uh we got explanation for every button
Industrial Designer: {vocalsound}
User Interface: and you can use your time and uh it will take i some days to learn all this buttons and um the L_C_D_ is going to be somewhere here and uh go back button , I don't know really where it is , maybe one of this buttons , and um power on and off mm I I don't remember
Project Manager: {vocalsound} Mm .
Industrial Designer: {vocalsound} {vocalsound}
Marketing: {vocalsound}
User Interface: so uh it it it should be maybe this button is power on and off ? Or no {gap} ? I can see nothing . So that's our concept . It's called the millennium remote control .
Project Manager: {vocalsound}
Marketing: Let's change millenniums . {vocalsound}
Industrial Designer: {vocalsound} So
User Interface: Yeah .
Industrial Designer: maybe you can use {gap} in the end and {disfmarker} {vocalsound}
Marketing: {gap} doesn't make sense . This is very {vocalsound} ugly .
User Interface: Really ? {vocalsound}
Project Manager: {vocalsound}
User Interface: I thought you like it . Ah okay
Marketing: Oh no ,
User Interface: just press the button , please uh . {vocalsound}
Marketing: too much concept .
Project Manager: No .
Marketing: Ah .
Industrial Designer: Uh {disfmarker}
Marketing: {vocalsound} {vocalsound}
User Interface: Yeah , we will not use this . We will not use this .
Project Manager: {vocalsound}
User Interface: But instead of this I will devise {disfmarker} That's our concept .
Industrial Designer: {vocalsound}
Marketing: Ah , back today . {vocalsound}
Industrial Designer: {vocalsound}
User Interface: And it's got just few buttons , quite low looking , and all this stuff we already we already discussed .
Project Manager: Mm-hmm . 'Kay .
User Interface: And uh what will people say ? They'll say it's perfect . Or what will say ? Uh they will say it's splendid . And uh e everyone will say I'll buy it .
Industrial Designer: {vocalsound}
Marketing: {vocalsound}
Project Manager: Mm-hmm .
Marketing: {gap} Do you think it can come in several colours ?
User Interface: And everyone's gonna be satisfied .
Marketing: Or did the {disfmarker}
User Interface: {vocalsound} I would make a backlight of the L_C_D_ screen with different colours .
Marketing: Um but not the case .
User Interface: Not the case .
Marketing: Uh the case would only be in that uh aluminium uh titanium stuff ,
User Interface: Yeah .
Marketing: like {disfmarker}
Industrial Designer: Mm .
Project Manager: Because apparently from your survey people like colours , no ?
Industrial Designer: Yeah .
Marketing: Yeah , well they like uh something which is uh {disfmarker}
User Interface: Okay , so let's remember there's a Nokia phone which changeable panels .
Marketing: Mm yeah , okay ,
User Interface: Do you like it ?
Marketing: so that would be the option . I don't know I don't have a Nokia phone ,
Project Manager: {vocalsound}
Industrial Designer: {vocalsound} But it's uh {disfmarker}
Marketing: but I don't use that but again , uh I might {disfmarker}
User Interface: That's why you don't have it . That's why ,
Marketing: Yeah ,
User Interface: 'cause it's nasty . {vocalsound}
Marketing: bu but {disfmarker} {vocalsound}
Project Manager: {vocalsound}
Industrial Designer: {vocalsound} But it would be expensive , no ? If you use colour L_C_D_ .
User Interface: No .
Industrial Designer: Uh instead of that maybe we can change the colour of the assembler .
Marketing: Mm-hmm .
Industrial Designer: Maybe we can just {disfmarker} if users want more colours they can pay more money to get this uh the shapes and they can have different assembly .
User Interface: Um , I am here .
Project Manager: Okay .
Industrial Designer: So users have different {disfmarker} I mean they have their own interests , colour interests and so {disfmarker}
Project Manager: So ?
User Interface: Mm-hmm .
Industrial Designer: So we can just {disfmarker} if they want they can just pay another two Euro .
Project Manager: Uh-huh , okay , so
User Interface: 'Kay .
Project Manager: you you propose something with option i that increase the price if we {disfmarker} if you want o more colours {vocalsound} on L_C_D_ ,
Industrial Designer: Yeah . Yeah yeah yes . If they want like uh {disfmarker} so that we can {disfmarker} yeah .
Marketing: Kind of upgradable uh {vocalsound} remote control .
Project Manager: yeah .
Industrial Designer: Yeah .
Project Manager: Okay .
Marketing: Wow , wow .
Industrial Designer: Just they'll get few more things and few more colours .
User Interface: Okay , what uh {disfmarker} there's one more decisi uh one more solution in fact , um {vocalsound} 'cause there are some some paints that can change colour according to where they are , like they can reflect different colours depending on what is around , like what colour is around , and depending on the temperature ,
Industrial Designer: Lights , yeah .
Marketing: Mm .
Project Manager: And thermodynamic also . Mm-hmm .
Industrial Designer: Yeah .
Marketing: Like a chameleon .
Project Manager: Mm-hmm .
User Interface: yeah .
Industrial Designer: Yeah yeah .
User Interface: We can make it in fact .
Project Manager: Yeah but that's maybe mo too much expensive , yeah .
User Interface: If if if the {disfmarker}
Industrial Designer: Mm .
User Interface: okay .
Marketing: Mm-hmm .
Project Manager: But uh it can be in uh maybe in an {disfmarker} a gradable version ,
User Interface: Mm-hmm , mm-hmm ,
Project Manager: but {disfmarker}
Industrial Designer: Yeah .
User Interface: so {disfmarker}
Marketing: Because uh I think there are two kinds of people . Those for which the remote control is uh is to be uh something useful uh I'm going to talk about this later but {disfmarker} and those for which is something that that that uh is uh specific to them so it it's like a signature . My remote control is pink . Nobody else than me has a pink remote control .
Project Manager: Mm-hmm .
User Interface: Uh-huh .
Industrial Designer: {vocalsound}
Marketing: {vocalsound} And that makes me special .
Project Manager: Okay
Marketing: {vocalsound}
Project Manager: and you think that we don't have to make to make them pay more because of {vocalsound} uh o or this is {disfmarker}
Industrial Designer: {vocalsound}
Marketing: {vocalsound} I think I think they would be ready p ready to pay more for that .
Project Manager: Okay , so
Marketing: Those who wanted to have it pink .
Project Manager: so {vocalsound} i it's not uh a s base service
Industrial Designer: Uh {disfmarker}
Marketing: No mm no .
Project Manager: it's a {disfmarker}
User Interface: So ,
Industrial Designer: Mm .
User Interface: {gap} be an option ,
Project Manager: Mm .
User Interface: yeah .
Marketing: It might be optional , yeah .
Project Manager: Okay .
Industrial Designer: But those people will be really few , no ? So like we can {gap} those {disfmarker}
Marketing: The the young people the young people want to be different from their friends .
Industrial Designer: Ah .
Marketing: Although similar but have something just slightly better . Pink {vocalsound}
Project Manager: Mm-hmm .
Industrial Designer: Yeah .
Project Manager: So m so
Industrial Designer: Mm . {vocalsound}
Project Manager: maybe that's {disfmarker} {vocalsound} if that it's a selling point maybe it has to be the base .
User Interface: {vocalsound} Yeah , yeah ,
Marketing: Mm . Yeah .
User Interface: yeah . But you know if you want to be different you just take your remote control with you all the time .
Project Manager: {vocalsound} And you'll be different .
User Interface: {vocalsound} And it makes you different ,
Industrial Designer: {vocalsound}
Marketing: Yeah , yeah .
User Interface: you know ?
Marketing: You always have your remote .
Project Manager: {vocalsound} Uh in the train uh , hello uh no . {vocalsound} Want to change my neighbour .
User Interface: Anyone has their remote controls here ?
Marketing: Oh , you don't ? {vocalsound} Yeah . You don't have your remo {vocalsound}
User Interface: No ? {vocalsound}
Industrial Designer: {vocalsound}
Marketing: Wh you you know like for instance take the iPod . It's a kind of remote control . {vocalsound} Uh it's white
User Interface: Mm-hmm .
Marketing: and it's so white that you see it from any anywhere .
Project Manager: Mm .
Marketing: It has this distinctive look and feel and look {gap} which people seems to like {vocalsound}
User Interface: Okay .
Marketing: just because it's {vocalsound} a colour that we don't usually see in a remote control . White .
Project Manager: Mm-hmm .
User Interface: Uh-huh , uh-huh . Could we integrate something into our remote control , something like light ?
Marketing: Seems important .
Industrial Designer: Hmm .
User Interface: That they can use it in darkness , like . Hand light ,
Marketing: Mm {gap} glow in the dark ,
Industrial Designer: {gap}
Project Manager: {vocalsound}
User Interface: yeah .
Industrial Designer: Yeah
Marketing: so {disfmarker}
Industrial Designer: maybe like the infrared like we can put some radium chips or something
Marketing: {vocalsound}
User Interface: {vocalsound} Mm-hmm .
Industrial Designer: so that like {disfmarker} at least um {disfmarker}
Project Manager: Iradium ? {vocalsound}
Industrial Designer: yeah .
User Interface: {vocalsound} Okay . Okay .
Industrial Designer: {vocalsound} {gap} {vocalsound} Yeah ,
Marketing: {vocalsound}
Project Manager: Ah sorry . Mm .
Industrial Designer: that {disfmarker}
Project Manager: {vocalsound} Okay . So mm {disfmarker}
User Interface: Okay . S well ,
Marketing: Okay .
User Interface: let's go on maybe with the presentation .
Marketing: Yeah . Uh-huh , yeah sure . {vocalsound}
Project Manager: Mm-hmm . {vocalsound}
User Interface: And um the remote control's going to be smart
Industrial Designer: Oh .
User Interface: but how smart should it be to not to complicate things too much ?
Project Manager: {vocalsound}
User Interface: And uh
Industrial Designer: {vocalsound}
User Interface: I dunno
Marketing: {vocalsound}
User Interface: that's a question to you and to mm to {disfmarker}
Marketing: Well so I heard that uh it seems that speech recognition is something that can be done uh so that's the smartness of the thing .
User Interface: Mm-hmm .
Marketing: Currently we don't have guns with speech recognition or uh beer cans with speech recognition
Industrial Designer: {vocalsound}
Marketing: but we may have remote controls with speech recognition .
User Interface: Okay , okay .
Industrial Designer: {vocalsound}
Marketing: I dunno . {vocalsound}
Project Manager: Mm , that's a nice world . {vocalsound}
User Interface: {vocalsound} So just just just just think about it um .
Marketing: {vocalsound}
User Interface: {gap} Thank you .
Marketing: Don't touch the remote .
Project Manager: Okay .
Marketing: But {disfmarker} yeah . Are are you saying here that uh the remote controls should be aware of who is using it ? So for instance the young guy would not be able to use it because his father doesn't want .
User Interface: Uh yeah I just want to say it should be real smart .
Marketing: Like with some {disfmarker} Maybe fingerprint recognition or {disfmarker}
User Interface: {vocalsound} Voice recognition is quite tough . I say don't use it , and the control just looks .
Industrial Designer: Yeah .
Marketing: Mm .
User Interface: 'Cause I ordered jus To l to l lock it .
Marketing: Um {disfmarker} Mm .
Industrial Designer: Uh that {disfmarker} mm that could be feasible I guess , like {disfmarker} So since we have {disfmarker} we want to do some speaker dependent speech recognition uh so we can use {disfmarker}
Marketing: Okay . So it could be smart in that way .
Industrial Designer: yeah . Yeah , yeah . {vocalsound}
Project Manager: Mm . Okay .
Marketing: But for instance th I I'm thinking about the other uh uh particularity that the the remote control could have . S since it it knows who is using it , it might also record the kind of uh channels you are u more often using and uh levels of volumes that you're more often uh {disfmarker} things like that
Industrial Designer: Yeah .
Project Manager: Mm .
User Interface: Yeah , sure .
Industrial Designer: Yeah .
Marketing: and provide you ways of using them , I dunno , somehow ,
Industrial Designer: Yeah .
Marketing: I dunno , that might be expensive
Project Manager: Mm-hmm .
Marketing: but
Industrial Designer: Uh it's {disfmarker}
Marketing: that might also be a good sales pitch again .
Project Manager: {vocalsound}
Industrial Designer: Hmm .
Marketing: {vocalsound} The remote that knows you . {vocalsound}
Project Manager: {vocalsound}
User Interface: Mm-hmm . {vocalsound}
Industrial Designer: {vocalsound}
Project Manager: Okay .
User Interface: Okay , thanks .
Project Manager: {vocalsound} So it's {disfmarker}
Marketing: My turn ?
Project Manager: yeah , Marketing Expert .
Marketing: {gap} Okay , it's alright .
Project Manager: Participant two ?
Industrial Designer: Four .
Project Manager: Four ,
Marketing: Four , I think .
Project Manager: sorry .
Marketing: Trend , yeah . No uh yes . Okay , so I'm going to talk about trends and um I hope this can help us to to understand l how we should design our remote control . So , next slide please . So first maybe just a small recap on {vocalsound} how how do we watch trends so it's not so uh simple you might think that it's easy but uh it's not so simple . Anyway these days uh the best uh source of information is the web as you know , so have to to go often on the web and look at uh what the others are doing , and ask real people who are using real remote controls every day uh or any other tool that is similar to a remote control which basically is a small device that people {gap} have with them , always , like a phone . We can we can use the phone as a as a good uh uh {vocalsound} example of where to in be inspired . Of course those tha d who are watching the trends are also {disfmarker} have also to be inspired because in fact they're not only watching the trends , they're inventing it , they're creating the trend . I hope I'm going to try to help you on that . This is more risky because you're not following the trend ,
Project Manager: {vocalsound} {vocalsound}
Marketing: you try to invent it , which means either you succeed and you make a lot of money or you don't and you're out of business . {vocalsound}
Industrial Designer: {vocalsound}
Marketing: So anyway uh next slide please . {vocalsound} Uh to be to be quick {vocalsound} there's a lot of words here but uh basically there are {disfmarker} uh in in the market of of remote controls there are three aspects that we should very {disfmarker} pay much attention to . The first one , which seems to be the most important one , is that it has to be fancy , it has to have a fancy look and feel . And uh interestingly this is the very most important thing . It has to be fancy . Strangely enough it's more important to be fancy than to be wi and now that's the second thing it has to be , it has to be technologically i innovative ,
Industrial Designer: {gap}
Marketing: it has to be new with some of uh new uh technology inside and uh and this is also uh more important than the last thing which we w may think that would have been the most important , which is that it should be easy to use and it should be easy to use as a remote control . So as you see uh {vocalsound} it first have to be very nice , s something that people are proud of uh uh that i uh they can be id identified with uh and and then uh something that um contains very novel stuff that they can talk about with their friends , huh , mine has this and not yours . And finally of course it has to be useful as a remote control but it seems that it's not so important that it's useful as a remote control . {vocalsound}
Industrial Designer: {vocalsound}
Project Manager: {vocalsound}
Marketing: Next slide please .
Project Manager: Mm .
Marketing: Uh and now in a more uh general uh uh broad way of seeing th uh the thing . If we look back and not uh look at only remote controls I think it's important to see that the trends are quite the same in many areas so {disfmarker} currently the the trends that we see in l in l big cities like Paris and Milan , well , it seems that this year things should have uh a fruit and vegetable uh way of {vocalsound} of look or feel
Project Manager: {vocalsound} {vocalsound}
Industrial Designer: {gap} {vocalsound}
Marketing: or so . {vocalsound}
Industrial Designer: {vocalsound}
Marketing: And I think of course uh {vocalsound} i it applies to everything . That's the thing with trends . {vocalsound} It it can travel f from clothe to furniture {vocalsound} same idea .
Project Manager: {vocalsound} {vocalsound} {vocalsound}
Marketing: Fruit and vegetable . Think fruit and vegetable . {vocalsound} And uh if we co we compare to last year , now it has to be spongy ,
Industrial Designer: Mm .
User Interface: What is spongy ?
Marketing: yeah . Well
Project Manager: {vocalsound}
Industrial Designer: Yeah
Marketing: this {vocalsound} so so I think uh uh i
Industrial Designer: {vocalsound} kind of um maybe {disfmarker} {gap}
Marketing: When we were talking about rubber ,
Industrial Designer: Yeah it {disfmarker}
Marketing: I think uh the rubber aspect might be important because it's what is probably more feasible in terms of sponginess .
Project Manager: Mm-hmm .
Industrial Designer: Yeah .
Project Manager: S So maybe titanium it's not a good idea .
Industrial Designer: Yeah . {gap} We need to think about {disfmarker} mm mm .
Marketing: Seems not , seems not .
Project Manager: Mm-hmm .
Marketing: Yeah .
Project Manager: {vocalsound} Um {vocalsound} sorry Mark .
Marketing: So {disfmarker} {vocalsound}
Project Manager: It seems to be {disfmarker}
Marketing: Think more of uh something in the colours of uh like fruit and vegetables and spongy ,
Industrial Designer: Fruit . Even shape ?
Marketing: as a {disfmarker} even in the shape it has to be more round and uh more uh uh look natural somehow . I mean {disfmarker}
Industrial Designer: {vocalsound} More {gap}
Project Manager: Mm-mm .
Industrial Designer: yeah . Yeah .
Marketing: And not those futuristic uh remote control with angles and uh and titanium like .
Project Manager: Mm-hmm .
Industrial Designer: {vocalsound} Mm .
Project Manager: Hmm . {vocalsound} You're old-fashioned .
Marketing: So that's what people seem to {disfmarker} {vocalsound} yeah i I know it's quite far from what you thought
Project Manager: Sorry . {vocalsound}
Industrial Designer: {vocalsound}
Marketing: but that's that's fashion and {disfmarker} {vocalsound}
Project Manager: {vocalsound}
Industrial Designer: {vocalsound}
User Interface: Okay .
Project Manager: Okay .
Marketing: Okay that's all I have to say .
Project Manager: Mm you have questions ?
Industrial Designer: So these abilities are mainly ad addressed by young people ? Or it's {disfmarker}
Marketing: These {disfmarker} I'm sorry .
Industrial Designer: This {disfmarker} you you {gap} so did you {gap} {disfmarker}
Marketing: Yeah , yeah we have people uh uh listening to the trends everywhere in the world , of course ,
Industrial Designer: Where ? Oh . Oh , okay , mm-hmm .
Marketing: as you know our company is quite big and uh so I'm just asking them what are the current trends according to them when they go in the stores and when they ask uh their uh friends
Industrial Designer: It's not from {disfmarker} mm . Mm-hmm . Yeah . Yeah .
Marketing: that are also {disfmarker}
Industrial Designer: It's more general trend
Marketing: well .
Industrial Designer: it's not particular to the remote control .
Marketing: No , it's not it's not {disfmarker} this this is very general , yeah . But it seems that trends travel across things .
Industrial Designer: Mm . Yeah .
Marketing: The {disfmarker} what we {disfmarker}
Industrial Designer: Yeah but some materials n they're to be uh they're to be something like solid like they can't be really spongy
Marketing: Sure .
Industrial Designer: or {disfmarker}
Marketing: Yeah .
Industrial Designer: yeah yeah .
Marketing: We have to {disfmarker} I think we have to have the look of fruit and vegetables
Industrial Designer: yeah , yeah sponge , yeah yeah at least that's {disfmarker}
Marketing: but we still have to put our chips inside , so {disfmarker} {vocalsound} of course .
Industrial Designer: Yeah yeah
Marketing: This is your problem .
Project Manager: {vocalsound}
Industrial Designer: that {disfmarker} yeah yeah . {vocalsound}
Marketing: {vocalsound} This is not mine . {vocalsound}
Industrial Designer: Yeah . Yeah , looking {disfmarker} yeah fruit . These things can be easily incorporated . We can have t colours or this shape
Marketing: Yeah , I think in the colours and in the uh the kind of material .
Industrial Designer: or at least {disfmarker}
Marketing: If if it's something like rubber made or {disfmarker} I think it it's also going to be good .
Industrial Designer: Yeah .
Project Manager: Mm .
Industrial Designer: Mm .
Project Manager: Mm-hmm .
Marketing: Okay ?
Project Manager: Okay .
Industrial Designer: Yeah .
Project Manager: {vocalsound} No more question ? Okay .
Marketing: Yep . Thanks .
Project Manager: So {disfmarker} {vocalsound} Mm-hmm . Okay , so we will have uh next meeting in thirty minutes again . Um now you have to go straight on this individual action which i which are for Rama uh wil design ,
Industrial Designer: Look and feel de
Project Manager: um Mark the user interface design , and uh Sammy uh the product evaluation . {vocalsound} Uh you will work together uh on a new on on a prototype using modelling clay .
Marketing: Mm-hmm .
Industrial Designer: Hmm . Hmm . Mm sounds interesting . {vocalsound}
Project Manager: Mm-hmm um and I {disfmarker} {vocalsound} as always your personal coach will send you specific instruction .
Marketing: Okay .
User Interface: Okay .
Marketing: Thanks . {vocalsound}
Industrial Designer: So , can we highlight the specific features of our {gap} {disfmarker}
Project Manager: Yeah you're right , you have to {disfmarker} {vocalsound}
Industrial Designer: yeah , so so we want the speech recogniser and we want some kind of buttons and we want some themes like fruits or vegetables ,
Project Manager: So
Industrial Designer: that's {disfmarker}
Project Manager: you say s
Industrial Designer: we want to follow general trend .
Marketing: Spongy .
Project Manager: S
Industrial Designer: Yeah .
Project Manager: do we agree on that ? Yeah . We have to .
Industrial Designer: So , do you think {disfmarker}
Marketing: {vocalsound} No , we don't have to ,
User Interface: So we have to uh for {disfmarker}
Project Manager: No . {vocalsound}
Marketing: but seems it's the trend .
Industrial Designer: Hmm . Yeah .
Marketing: Again , as I said we can also try to make it , to create the trend .
User Interface: yeah so are we confident enough on creating trends ?
Industrial Designer: Yeah .
Marketing: So there's no {disfmarker} Well , that's {disfmarker} you t can try to convince us .
Industrial Designer: {vocalsound}
User Interface: Well , we can make it smell like fruit . {vocalsound}
Marketing: Okay . {vocalsound} {gap} that's a good idea ,
Project Manager: Okay , {vocalsound} that's a good idea .
Industrial Designer: {vocalsound} That's {disfmarker} {vocalsound}
Project Manager: So titanium smell like fruit .
Marketing: I {disfmarker} {vocalsound}
User Interface: Yeah . {vocalsound}
Project Manager: {vocalsound} Mm-hmm .
Marketing: {vocalsound}
Industrial Designer: So what about location and these things , people are really interesting on those features ? Or they really like {disfmarker} They more want these fancy features
Marketing: Uh {disfmarker} I think i
Industrial Designer: like {disfmarker}
Marketing: yeah i it's again in this uh what I said first it has to be fancy so I think if nobody else pro provides currently a remote control with that kind of stuff and if we can provide it I think it's a good sell for us
Project Manager: Mm-hmm .
Industrial Designer: Feature {disfmarker} Yeah .
Marketing: because we have it
Industrial Designer: Yeah .
Marketing: and others don't .
Project Manager: Okay .
Marketing: It's fancy . Whether it's useful or not doesn't seem to be very important . {vocalsound}
Project Manager: I I agree with uh this uh {disfmarker}
Industrial Designer: Yeah . Yeah .
Project Manager: Now we have to decide on what kind of fanciness . Do we take titanium smelling like fruit , or do we make spongy uh fruity-like
Marketing: {vocalsound}
Industrial Designer: Yeah . Uh we will try to explore these two options
Project Manager: Mm . Yeah , yeah .
Industrial Designer: and {disfmarker}
Marketing: Maybe you could explore the two option .
Industrial Designer: yeah yeah .
User Interface: Mm-hmm , mm-hmm . Could we make a titanium shape ? I mean {gap} fruit-shaped .
Project Manager: {gap}
Industrial Designer: Uh yeah at least like we can make banana or {disfmarker} {vocalsound}
Project Manager: {vocalsound} Don't you say that you cannot do double shape {disfmarker} uh curved shape {disfmarker}
User Interface: But {disfmarker} Doub double-curved .
Industrial Designer: yeah it's it's
Marketing: Mm . Seems to be {gap} .
Project Manager: yeah .
Industrial Designer: yeah that's a {disfmarker} we're to look for {gap}
Project Manager: Mm-hmm . Okay .
Industrial Designer: and and s we're to see the {disfmarker} whether rubber is expensive
User Interface: Okay , okay . In fact I just agreed to make uh to make the {disfmarker} like titanium panels on a whole rubber body .
Industrial Designer: and d Hmm .
Project Manager: Mm-mm . Okay , so
User Interface: Well , okay w we'll see .
Project Manager: you explore now that you're going to work together these these two .
User Interface: Yeah
Industrial Designer: Mm .
Project Manager: Or or spongy an yeah . {gap}
Industrial Designer: Yeah . Maybe we can have two different {gap} assembly also like one spongy and one kind of titanium .
Project Manager: Mm .
Industrial Designer: {gap} we have only the plastic or the {disfmarker} the chippy {disfmarker} yeah fibre chips or {disfmarker}
User Interface: We'll see . We'll see .
Marketing: If you have time .
Project Manager: Mm . Yeah I don't think w I think we have to choose . If we choose uh titanium or if we choose spongy
Industrial Designer: Uh .
Project Manager: but uh it cannot be both .
User Interface: We'll see . I I really don't like this modelling clay 'cause you know it makes some {gap} for for
Industrial Designer: Yeah .
Marketing: {vocalsound} For creation .
User Interface: I dunno uh {disfmarker} yeah um
Industrial Designer: Yeah .
Project Manager: {vocalsound}
User Interface: we'll look .
Industrial Designer: Yeah .
Marketing: {vocalsound}
Project Manager: Ah you can pretend that it's uh titanium . {vocalsound}
Industrial Designer: Even design . {vocalsound}
Marketing: You can paint it afterward {gap} .
Industrial Designer: {vocalsound}
User Interface: Okay , okay .
Marketing: No problem . We have a very large department of {vocalsound} paint .
Project Manager: Yeah , do don't worry , you you {vocalsound} you speak with {disfmarker} mm mm .
Marketing: {vocalsound} You will do it . {vocalsound}
User Interface: Alright , alright .
Project Manager: Okay . So explore a shape .
Industrial Designer: So still we want to keep L_C_D_ ? Or {disfmarker}
Project Manager: Mm I think it's what we say , that we have an uh an L_C_D_ with uh information .
Industrial Designer: {gap}
Marketing: Yeah .
Project Manager: Not uh {disfmarker}
Industrial Designer: Okay .
Marketing: The thing is that uh if we want to have as he says {disfmarker} if we want to have uh a small number of buttons we need to have a kind of output that says currently what their actions are .
Industrial Designer: Yeah , then we can {disfmarker}
Project Manager: Mm-hmm .
Industrial Designer: yeah , yeah , that {disfmarker} user friendly
Project Manager: Mm .
Industrial Designer: or {disfmarker}
Marketing: Yeah .
Industrial Designer: Mm .
Marketing: That's the converse to having zillions of button
Industrial Designer: Yeah .
Marketing: where each button does only one thing .
Project Manager: Mm .
Industrial Designer: Yeah .
Project Manager: Okay .
Industrial Designer: and we just stick with two batteries so it's not any solar or {disfmarker}
Marketing: Yeah .
Project Manager: Yeah , yeah , yeah .
Industrial Designer: yeah yeah j yeah ,
Marketing: Classical , we stay classical in that we don't reinvent uh the wheel .
Industrial Designer: because {disfmarker} {vocalsound} Yeah .
Project Manager: Mm . {vocalsound}
Marketing: Anyway it's very {disfmarker} in general I think people uh change T_V_ more often than batteries of their remote control .
Project Manager: {vocalsound} Yeah .
Industrial Designer: {vocalsound} {vocalsound}
Marketing: {vocalsound} So . {vocalsound} Because the trend goes faster than the life of the {disfmarker} {vocalsound}
Project Manager: Mm-hmm .
User Interface: Mm-hmm .
Project Manager: {vocalsound}
Marketing: So it's {gap} very {disfmarker}
Project Manager: Okay . So
Marketing: Okay .
Project Manager: are we {disfmarker}
User Interface: {vocalsound} Yeah .
Industrial Designer: Yeah .
Project Manager: mm .
Industrial Designer: Yeah , we're done .
Marketing: We're done .
Project Manager: {vocalsound} Okay . So see you in thirty minutes .
Industrial Designer: Yep .
Query:
What did the marketing learn about the trend?
Answer:
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The marketing found that trends were quite the same in many areas. Take this year's fruit and vegetable as an example, it applies to everything from clothing to furniture, which meant it was quite general. It might be surprising that people liked products that looked natural and round rather than some futuristic remote control with angles and titanium.
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You are given a meeting transcript and a query containing a question or instruction. Answer the query in one or more sentences.
Transcript:
Project Manager: Okay , so now we are on the conceptual design meeting . {vocalsound} Uh y getting close to the last
Marketing: Mm-hmm .
Project Manager: is the penultim meeting . {vocalsound} {vocalsound}
Marketing: {vocalsound}
User Interface: How was lunch ? {vocalsound}
Project Manager: {vocalsound} Mm great . {vocalsound}
Marketing: {vocalsound} Thanks {vocalsound}
Industrial Designer: {vocalsound} {vocalsound} {vocalsound}
Marketing: Don't be sarcastic . {vocalsound} Mark . {vocalsound}
Project Manager: So {vocalsound} um I will again do the secretary part uh we will have three presentation first um uh the industrial design , first Rama then Mark and then Sammy .
Marketing: Uh Rama .
Industrial Designer: {vocalsound} Ramaro .
Project Manager: Um um we have to take a decision on the control {disfmarker} remote control concepts and we have forty minutes .
User Interface: Mm .
Project Manager: So what we want to {disfmarker} the decision we want to take on this meeting are on the um first on the component concept , so what kind of energy we use uh what kind of chip on print and one ki kind of case . And also on user interface concept uh what kind of interface we use and if there is some supplements . And at the end um Sammy will give um {vocalsound} a trend watching on what he's {disfmarker} he's been doing . It's {disfmarker} So , let's go . First with Rama . Participant two .
Industrial Designer: Yeah , participant two . Component .
Project Manager: Mm-hmm . {vocalsound}
Industrial Designer: Yep . So we're to mainly design f mainly need to know which components we'll use for energy , and the material and interface . For energy there are maybe two or three possibilities . First one , we can use simple battery , or we can use {vocalsound} traditional solar cells or {disfmarker} mm and the material we can have plastic , rubber which is good for this R_S_A_
Marketing: Ah .
Industrial Designer: and then uh titanium , which can be {disfmarker} which have very good look an and then interface we're to use push buttons or liquid crystal d L_C_D_ display . And we can use some {gap} , moving {gap} kind of thing . So , as we discussed before , we need to {disfmarker} we would like to have some speech recognition s chip in our remote control . So this can be simple kind of programmable chip and {disfmarker} which can use microphone {gap} sensors . And we also want to look at our remote control , so . Still we are looking for possible uh technical uh specifications and how w easy we can do and within our pri range , like we're to {disfmarker} in our twelve Euros or around that . So we are looking for simple devices or simple technology to do the location of remote control in a room or in a house .
Project Manager: Mm-hmm , okay .
Industrial Designer: So uh we discussed an {disfmarker} {vocalsound} Excuse me . So we would like to propose battery instead of solar cells and it would be problematic uh to have enough energy with the solar cells
Marketing: Mm-hmm .
Industrial Designer: and so we would like to just use simple battery . And also we want to go for titanium design instead of rubber or {disfmarker} and well the problem is with this design we found that we can't use double-curved shapes .
Marketing: What is a double-curved shape ?
Industrial Designer: {vocalsound} Like you can have two curves .
Marketing: Uh-huh .
User Interface: Why ?
Industrial Designer: Uh it's {disfmarker} I think in manufacturing I guess it's problematic . So , we want to go for simple push buttons because it need a simple chip and it's really lesser {disfmarker} uh re really less expensive compared to L_C_D_
Marketing: {vocalsound}
Industrial Designer: which are uh which needs advanced chip technology and it's more expensive ,
User Interface: Mm-hmm .
Industrial Designer: since we want to put some other features such as speech recognition
Marketing: {vocalsound}
Industrial Designer: we want to reduce uh cost .
Project Manager: {vocalsound} Um I want to know why it b uh just uh sorry but for the point before uh why not the rubber , if it is something that it seems to be light .
Marketing: The cost .
Industrial Designer: Uh {disfmarker} Uh {disfmarker} And also like in {disfmarker} if you put a {gap} it's be difficult to do all the moulding of buttons and these things
Project Manager: Okay . You m titanium it's more uh {disfmarker}
Industrial Designer: and {disfmarker} Yeah .
User Interface: W we can use something like you know {vocalsound} the whole body's titanium but there are some rubber or I dunno some rubber parts like
Industrial Designer: Yeah .
Marketing: Mm like this ?
Project Manager: Yes so mm {disfmarker}
User Interface: to make it feel better and to you know {disfmarker}
Industrial Designer: Like in cell phones recently
Project Manager: Uh-huh .
User Interface: {vocalsound} Yeah . Yeah .
Industrial Designer: these {disfmarker} you can {gap} with the rubber in four directions and {disfmarker}
Marketing: Mm-hmm .
Project Manager: Okay . {gap}
Industrial Designer: yeah . But full assembly {disfmarker} We'll use mainly for titanium {gap}
Project Manager: Okay .
Industrial Designer: rubber is expensive
Project Manager: Okay .
Industrial Designer: and also it's bit difficult to do all the shapes uh .
Project Manager: Okay .
Industrial Designer: And this push buttons
Project Manager: Uh yeah so
Industrial Designer: {disfmarker} we we would like to use push buttons instead of L_C_D_s and so we want to mo I mean we're {gap} we want to put speech recognition so we want to reduce price on this technology and so that we can have enough space or enough money
Project Manager: Okay , s so simple button and uh speech recognition for the more complicated .
Industrial Designer: for {disfmarker} S S
Marketing: Speech {disfmarker}
Industrial Designer: Y yeah we have simple buttons and speech recognition technology ,
User Interface: Mm-hmm .
Project Manager: Okay .
User Interface: Okay , and still we have {disfmarker}
Industrial Designer: so {disfmarker}
User Interface: mm can we still include the L_ L_S_D_ display ?
Marketing: L_C_D_ .
User Interface: L_C_D_ yeah L_C_D_ .
Industrial Designer: Uh l
Marketing: Seems not , it's either L_C_D_ or push-button .
Industrial Designer: So uh
User Interface: No ,
Industrial Designer: it's like a {disfmarker}
User Interface: it's not gonna be a t no touchable but still like a source of information or source for menus .
Marketing: Ah .
Industrial Designer: Yeah maybe maybe we can see depending on how we'll come up with our full design then if we have enough money or like for and {disfmarker}
User Interface: Okay , so let's try it , let's t
Industrial Designer: because the speech recognition technology will take at least five Euros or {gap} or something so we want to reduce the cost on display
Marketing: {gap} The L_C_D_ would {disfmarker}
Industrial Designer: or this inter
Marketing: The display would only be display and not uh touch sensitive you mean .
User Interface: Yeah , yeah , it's it's not gonna be a touch pad , uh just a display for giving you information .
Marketing: Just uh for output , yeah .
Industrial Designer: Ok Yeah , that can we we can consider ,
Marketing: Yeah .
Project Manager: {vocalsound} Mm-hmm .
Industrial Designer: because like it won't take much money I guess ,
User Interface: Mm-hmm .
Industrial Designer: because {disfmarker}
Project Manager: Okay .
Industrial Designer: Okay , yep .
Project Manager: {gap} Mm .
Industrial Designer: You have any further questions or ?
Marketing: I guess no um . So the batteries uh are going to be very light .
Industrial Designer: Yeah . Yeah , we're to go for li and now I think we have many options in the market so we can go for small nickel or alkaline batteries
Marketing: Okay .
User Interface: Mm-hmm . Mm-hmm .
Industrial Designer: for really light batteries and with uh good price .
Marketing: So this device on n that can be used for speech recognition could also be used for just uh the finding it basically , instead of clapping why not just be {disfmarker} ask .
Industrial Designer: Yeah , that's {disfmarker} then the the one thing we want to know is like because remote control is used for like in the household so it it it will be it {disfmarker} m maybe at least five , six people want to use it so so how to uh uh how to define our re speech recognition
Marketing: Mm-hmm .
Industrial Designer: whether we want to do s speaker independent or speaker dependent . If we're going for more speaker independent then it would be like again cumbersome and we need really m more technology
Project Manager: Okay ,
Industrial Designer: and so {disfmarker}
Project Manager: for the location . Hmm .
Industrial Designer: Yeah , if if everybody in the house n {gap} to locate then we're to go for some speaker independent technology or something .
Marketing: Okay . {vocalsound}
Project Manager: Okay . So let's now go to the {disfmarker} you don't have more question ?
Industrial Designer: {gap}
Marketing: No , it's okay .
Project Manager: Um mm thank you mm .
User Interface: No more questions .
Industrial Designer: Yep . Thank you .
Marketing: Puts less of constraint on what we can do
Project Manager: Yeah .
User Interface: Mm yeah , yeah .
Marketing: but
Industrial Designer: Yeah .
Marketing: it's always like that . We have dreams and the {disfmarker} in the end we find out that it's not feasible . {vocalsound}
Project Manager: Yeah , but {disfmarker} mm .
Industrial Designer: Oh . We have uh some limitations {gap} . {vocalsound}
Marketing: Anyway . {vocalsound} Yeah .
User Interface: But still uh L_S_D_'s already quite nice ,
Marketing: L_C_D_ .
Project Manager: {vocalsound} Okay . {vocalsound}
User Interface: L_C_ {vocalsound}
Marketing: L_S_D_ is something else ,
Industrial Designer: {vocalsound} {vocalsound}
Marketing: and it's quite nice as well . {vocalsound}
User Interface: I'm an artist , sorry . {vocalsound}
Marketing: So ,
Project Manager: Um {vocalsound} yeah .
User Interface: So uh , that's not {disfmarker}
Marketing: go on uh artist . {vocalsound}
User Interface: I hope that's not too much .
Project Manager: Now let's talk about uh interface .
User Interface: Okay . {vocalsound} Uh participant number three .
Project Manager: Three .
Industrial Designer: Three .
User Interface: {vocalsound} Uh
Project Manager: Which one ? {vocalsound}
Industrial Designer: {vocalsound}
Marketing: Hmm . {vocalsound}
User Interface: mm mm uh have a look at this {disfmarker}
Project Manager: {vocalsound}
Industrial Designer: {vocalsound}
User Interface: no it's {disfmarker} yeah .
Project Manager: {vocalsound} Okay .
User Interface: {gap} Uh so the concept of the interface . Generally I developed quite a broad concept not only for the interface , but for possible instruction or user's manual and uh all the complex things that come together with your T_V_ and remote controls . So let's start with this . We got our perfect remote control with a lot of buttons
Marketing: {vocalsound} {vocalsound} {vocalsound}
User Interface: and uh we got explanation for every button
Industrial Designer: {vocalsound}
User Interface: and you can use your time and uh it will take i some days to learn all this buttons and um the L_C_D_ is going to be somewhere here and uh go back button , I don't know really where it is , maybe one of this buttons , and um power on and off mm I I don't remember
Project Manager: {vocalsound} Mm .
Industrial Designer: {vocalsound} {vocalsound}
Marketing: {vocalsound}
User Interface: so uh it it it should be maybe this button is power on and off ? Or no {gap} ? I can see nothing . So that's our concept . It's called the millennium remote control .
Project Manager: {vocalsound}
Marketing: Let's change millenniums . {vocalsound}
Industrial Designer: {vocalsound} So
User Interface: Yeah .
Industrial Designer: maybe you can use {gap} in the end and {disfmarker} {vocalsound}
Marketing: {gap} doesn't make sense . This is very {vocalsound} ugly .
User Interface: Really ? {vocalsound}
Project Manager: {vocalsound}
User Interface: I thought you like it . Ah okay
Marketing: Oh no ,
User Interface: just press the button , please uh . {vocalsound}
Marketing: too much concept .
Project Manager: No .
Marketing: Ah .
Industrial Designer: Uh {disfmarker}
Marketing: {vocalsound} {vocalsound}
User Interface: Yeah , we will not use this . We will not use this .
Project Manager: {vocalsound}
User Interface: But instead of this I will devise {disfmarker} That's our concept .
Industrial Designer: {vocalsound}
Marketing: Ah , back today . {vocalsound}
Industrial Designer: {vocalsound}
User Interface: And it's got just few buttons , quite low looking , and all this stuff we already we already discussed .
Project Manager: Mm-hmm . 'Kay .
User Interface: And uh what will people say ? They'll say it's perfect . Or what will say ? Uh they will say it's splendid . And uh e everyone will say I'll buy it .
Industrial Designer: {vocalsound}
Marketing: {vocalsound}
Project Manager: Mm-hmm .
Marketing: {gap} Do you think it can come in several colours ?
User Interface: And everyone's gonna be satisfied .
Marketing: Or did the {disfmarker}
User Interface: {vocalsound} I would make a backlight of the L_C_D_ screen with different colours .
Marketing: Um but not the case .
User Interface: Not the case .
Marketing: Uh the case would only be in that uh aluminium uh titanium stuff ,
User Interface: Yeah .
Marketing: like {disfmarker}
Industrial Designer: Mm .
Project Manager: Because apparently from your survey people like colours , no ?
Industrial Designer: Yeah .
Marketing: Yeah , well they like uh something which is uh {disfmarker}
User Interface: Okay , so let's remember there's a Nokia phone which changeable panels .
Marketing: Mm yeah , okay ,
User Interface: Do you like it ?
Marketing: so that would be the option . I don't know I don't have a Nokia phone ,
Project Manager: {vocalsound}
Industrial Designer: {vocalsound} But it's uh {disfmarker}
Marketing: but I don't use that but again , uh I might {disfmarker}
User Interface: That's why you don't have it . That's why ,
Marketing: Yeah ,
User Interface: 'cause it's nasty . {vocalsound}
Marketing: bu but {disfmarker} {vocalsound}
Project Manager: {vocalsound}
Industrial Designer: {vocalsound} But it would be expensive , no ? If you use colour L_C_D_ .
User Interface: No .
Industrial Designer: Uh instead of that maybe we can change the colour of the assembler .
Marketing: Mm-hmm .
Industrial Designer: Maybe we can just {disfmarker} if users want more colours they can pay more money to get this uh the shapes and they can have different assembly .
User Interface: Um , I am here .
Project Manager: Okay .
Industrial Designer: So users have different {disfmarker} I mean they have their own interests , colour interests and so {disfmarker}
Project Manager: So ?
User Interface: Mm-hmm .
Industrial Designer: So we can just {disfmarker} if they want they can just pay another two Euro .
Project Manager: Uh-huh , okay , so
User Interface: 'Kay .
Project Manager: you you propose something with option i that increase the price if we {disfmarker} if you want o more colours {vocalsound} on L_C_D_ ,
Industrial Designer: Yeah . Yeah yeah yes . If they want like uh {disfmarker} so that we can {disfmarker} yeah .
Marketing: Kind of upgradable uh {vocalsound} remote control .
Project Manager: yeah .
Industrial Designer: Yeah .
Project Manager: Okay .
Marketing: Wow , wow .
Industrial Designer: Just they'll get few more things and few more colours .
User Interface: Okay , what uh {disfmarker} there's one more decisi uh one more solution in fact , um {vocalsound} 'cause there are some some paints that can change colour according to where they are , like they can reflect different colours depending on what is around , like what colour is around , and depending on the temperature ,
Industrial Designer: Lights , yeah .
Marketing: Mm .
Project Manager: And thermodynamic also . Mm-hmm .
Industrial Designer: Yeah .
Marketing: Like a chameleon .
Project Manager: Mm-hmm .
User Interface: yeah .
Industrial Designer: Yeah yeah .
User Interface: We can make it in fact .
Project Manager: Yeah but that's maybe mo too much expensive , yeah .
User Interface: If if if the {disfmarker}
Industrial Designer: Mm .
User Interface: okay .
Marketing: Mm-hmm .
Project Manager: But uh it can be in uh maybe in an {disfmarker} a gradable version ,
User Interface: Mm-hmm , mm-hmm ,
Project Manager: but {disfmarker}
Industrial Designer: Yeah .
User Interface: so {disfmarker}
Marketing: Because uh I think there are two kinds of people . Those for which the remote control is uh is to be uh something useful uh I'm going to talk about this later but {disfmarker} and those for which is something that that that uh is uh specific to them so it it's like a signature . My remote control is pink . Nobody else than me has a pink remote control .
Project Manager: Mm-hmm .
User Interface: Uh-huh .
Industrial Designer: {vocalsound}
Marketing: {vocalsound} And that makes me special .
Project Manager: Okay
Marketing: {vocalsound}
Project Manager: and you think that we don't have to make to make them pay more because of {vocalsound} uh o or this is {disfmarker}
Industrial Designer: {vocalsound}
Marketing: {vocalsound} I think I think they would be ready p ready to pay more for that .
Project Manager: Okay , so
Marketing: Those who wanted to have it pink .
Project Manager: so {vocalsound} i it's not uh a s base service
Industrial Designer: Uh {disfmarker}
Marketing: No mm no .
Project Manager: it's a {disfmarker}
User Interface: So ,
Industrial Designer: Mm .
User Interface: {gap} be an option ,
Project Manager: Mm .
User Interface: yeah .
Marketing: It might be optional , yeah .
Project Manager: Okay .
Industrial Designer: But those people will be really few , no ? So like we can {gap} those {disfmarker}
Marketing: The the young people the young people want to be different from their friends .
Industrial Designer: Ah .
Marketing: Although similar but have something just slightly better . Pink {vocalsound}
Project Manager: Mm-hmm .
Industrial Designer: Yeah .
Project Manager: So m so
Industrial Designer: Mm . {vocalsound}
Project Manager: maybe that's {disfmarker} {vocalsound} if that it's a selling point maybe it has to be the base .
User Interface: {vocalsound} Yeah , yeah ,
Marketing: Mm . Yeah .
User Interface: yeah . But you know if you want to be different you just take your remote control with you all the time .
Project Manager: {vocalsound} And you'll be different .
User Interface: {vocalsound} And it makes you different ,
Industrial Designer: {vocalsound}
Marketing: Yeah , yeah .
User Interface: you know ?
Marketing: You always have your remote .
Project Manager: {vocalsound} Uh in the train uh , hello uh no . {vocalsound} Want to change my neighbour .
User Interface: Anyone has their remote controls here ?
Marketing: Oh , you don't ? {vocalsound} Yeah . You don't have your remo {vocalsound}
User Interface: No ? {vocalsound}
Industrial Designer: {vocalsound}
Marketing: Wh you you know like for instance take the iPod . It's a kind of remote control . {vocalsound} Uh it's white
User Interface: Mm-hmm .
Marketing: and it's so white that you see it from any anywhere .
Project Manager: Mm .
Marketing: It has this distinctive look and feel and look {gap} which people seems to like {vocalsound}
User Interface: Okay .
Marketing: just because it's {vocalsound} a colour that we don't usually see in a remote control . White .
Project Manager: Mm-hmm .
User Interface: Uh-huh , uh-huh . Could we integrate something into our remote control , something like light ?
Marketing: Seems important .
Industrial Designer: Hmm .
User Interface: That they can use it in darkness , like . Hand light ,
Marketing: Mm {gap} glow in the dark ,
Industrial Designer: {gap}
Project Manager: {vocalsound}
User Interface: yeah .
Industrial Designer: Yeah
Marketing: so {disfmarker}
Industrial Designer: maybe like the infrared like we can put some radium chips or something
Marketing: {vocalsound}
User Interface: {vocalsound} Mm-hmm .
Industrial Designer: so that like {disfmarker} at least um {disfmarker}
Project Manager: Iradium ? {vocalsound}
Industrial Designer: yeah .
User Interface: {vocalsound} Okay . Okay .
Industrial Designer: {vocalsound} {gap} {vocalsound} Yeah ,
Marketing: {vocalsound}
Project Manager: Ah sorry . Mm .
Industrial Designer: that {disfmarker}
Project Manager: {vocalsound} Okay . So mm {disfmarker}
User Interface: Okay . S well ,
Marketing: Okay .
User Interface: let's go on maybe with the presentation .
Marketing: Yeah . Uh-huh , yeah sure . {vocalsound}
Project Manager: Mm-hmm . {vocalsound}
User Interface: And um the remote control's going to be smart
Industrial Designer: Oh .
User Interface: but how smart should it be to not to complicate things too much ?
Project Manager: {vocalsound}
User Interface: And uh
Industrial Designer: {vocalsound}
User Interface: I dunno
Marketing: {vocalsound}
User Interface: that's a question to you and to mm to {disfmarker}
Marketing: Well so I heard that uh it seems that speech recognition is something that can be done uh so that's the smartness of the thing .
User Interface: Mm-hmm .
Marketing: Currently we don't have guns with speech recognition or uh beer cans with speech recognition
Industrial Designer: {vocalsound}
Marketing: but we may have remote controls with speech recognition .
User Interface: Okay , okay .
Industrial Designer: {vocalsound}
Marketing: I dunno . {vocalsound}
Project Manager: Mm , that's a nice world . {vocalsound}
User Interface: {vocalsound} So just just just just think about it um .
Marketing: {vocalsound}
User Interface: {gap} Thank you .
Marketing: Don't touch the remote .
Project Manager: Okay .
Marketing: But {disfmarker} yeah . Are are you saying here that uh the remote controls should be aware of who is using it ? So for instance the young guy would not be able to use it because his father doesn't want .
User Interface: Uh yeah I just want to say it should be real smart .
Marketing: Like with some {disfmarker} Maybe fingerprint recognition or {disfmarker}
User Interface: {vocalsound} Voice recognition is quite tough . I say don't use it , and the control just looks .
Industrial Designer: Yeah .
Marketing: Mm .
User Interface: 'Cause I ordered jus To l to l lock it .
Marketing: Um {disfmarker} Mm .
Industrial Designer: Uh that {disfmarker} mm that could be feasible I guess , like {disfmarker} So since we have {disfmarker} we want to do some speaker dependent speech recognition uh so we can use {disfmarker}
Marketing: Okay . So it could be smart in that way .
Industrial Designer: yeah . Yeah , yeah . {vocalsound}
Project Manager: Mm . Okay .
Marketing: But for instance th I I'm thinking about the other uh uh particularity that the the remote control could have . S since it it knows who is using it , it might also record the kind of uh channels you are u more often using and uh levels of volumes that you're more often uh {disfmarker} things like that
Industrial Designer: Yeah .
Project Manager: Mm .
User Interface: Yeah , sure .
Industrial Designer: Yeah .
Marketing: and provide you ways of using them , I dunno , somehow ,
Industrial Designer: Yeah .
Marketing: I dunno , that might be expensive
Project Manager: Mm-hmm .
Marketing: but
Industrial Designer: Uh it's {disfmarker}
Marketing: that might also be a good sales pitch again .
Project Manager: {vocalsound}
Industrial Designer: Hmm .
Marketing: {vocalsound} The remote that knows you . {vocalsound}
Project Manager: {vocalsound}
User Interface: Mm-hmm . {vocalsound}
Industrial Designer: {vocalsound}
Project Manager: Okay .
User Interface: Okay , thanks .
Project Manager: {vocalsound} So it's {disfmarker}
Marketing: My turn ?
Project Manager: yeah , Marketing Expert .
Marketing: {gap} Okay , it's alright .
Project Manager: Participant two ?
Industrial Designer: Four .
Project Manager: Four ,
Marketing: Four , I think .
Project Manager: sorry .
Marketing: Trend , yeah . No uh yes . Okay , so I'm going to talk about trends and um I hope this can help us to to understand l how we should design our remote control . So , next slide please . So first maybe just a small recap on {vocalsound} how how do we watch trends so it's not so uh simple you might think that it's easy but uh it's not so simple . Anyway these days uh the best uh source of information is the web as you know , so have to to go often on the web and look at uh what the others are doing , and ask real people who are using real remote controls every day uh or any other tool that is similar to a remote control which basically is a small device that people {gap} have with them , always , like a phone . We can we can use the phone as a as a good uh uh {vocalsound} example of where to in be inspired . Of course those tha d who are watching the trends are also {disfmarker} have also to be inspired because in fact they're not only watching the trends , they're inventing it , they're creating the trend . I hope I'm going to try to help you on that . This is more risky because you're not following the trend ,
Project Manager: {vocalsound} {vocalsound}
Marketing: you try to invent it , which means either you succeed and you make a lot of money or you don't and you're out of business . {vocalsound}
Industrial Designer: {vocalsound}
Marketing: So anyway uh next slide please . {vocalsound} Uh to be to be quick {vocalsound} there's a lot of words here but uh basically there are {disfmarker} uh in in the market of of remote controls there are three aspects that we should very {disfmarker} pay much attention to . The first one , which seems to be the most important one , is that it has to be fancy , it has to have a fancy look and feel . And uh interestingly this is the very most important thing . It has to be fancy . Strangely enough it's more important to be fancy than to be wi and now that's the second thing it has to be , it has to be technologically i innovative ,
Industrial Designer: {gap}
Marketing: it has to be new with some of uh new uh technology inside and uh and this is also uh more important than the last thing which we w may think that would have been the most important , which is that it should be easy to use and it should be easy to use as a remote control . So as you see uh {vocalsound} it first have to be very nice , s something that people are proud of uh uh that i uh they can be id identified with uh and and then uh something that um contains very novel stuff that they can talk about with their friends , huh , mine has this and not yours . And finally of course it has to be useful as a remote control but it seems that it's not so important that it's useful as a remote control . {vocalsound}
Industrial Designer: {vocalsound}
Project Manager: {vocalsound}
Marketing: Next slide please .
Project Manager: Mm .
Marketing: Uh and now in a more uh general uh uh broad way of seeing th uh the thing . If we look back and not uh look at only remote controls I think it's important to see that the trends are quite the same in many areas so {disfmarker} currently the the trends that we see in l in l big cities like Paris and Milan , well , it seems that this year things should have uh a fruit and vegetable uh way of {vocalsound} of look or feel
Project Manager: {vocalsound} {vocalsound}
Industrial Designer: {gap} {vocalsound}
Marketing: or so . {vocalsound}
Industrial Designer: {vocalsound}
Marketing: And I think of course uh {vocalsound} i it applies to everything . That's the thing with trends . {vocalsound} It it can travel f from clothe to furniture {vocalsound} same idea .
Project Manager: {vocalsound} {vocalsound} {vocalsound}
Marketing: Fruit and vegetable . Think fruit and vegetable . {vocalsound} And uh if we co we compare to last year , now it has to be spongy ,
Industrial Designer: Mm .
User Interface: What is spongy ?
Marketing: yeah . Well
Project Manager: {vocalsound}
Industrial Designer: Yeah
Marketing: this {vocalsound} so so I think uh uh i
Industrial Designer: {vocalsound} kind of um maybe {disfmarker} {gap}
Marketing: When we were talking about rubber ,
Industrial Designer: Yeah it {disfmarker}
Marketing: I think uh the rubber aspect might be important because it's what is probably more feasible in terms of sponginess .
Project Manager: Mm-hmm .
Industrial Designer: Yeah .
Project Manager: S So maybe titanium it's not a good idea .
Industrial Designer: Yeah . {gap} We need to think about {disfmarker} mm mm .
Marketing: Seems not , seems not .
Project Manager: Mm-hmm .
Marketing: Yeah .
Project Manager: {vocalsound} Um {vocalsound} sorry Mark .
Marketing: So {disfmarker} {vocalsound}
Project Manager: It seems to be {disfmarker}
Marketing: Think more of uh something in the colours of uh like fruit and vegetables and spongy ,
Industrial Designer: Fruit . Even shape ?
Marketing: as a {disfmarker} even in the shape it has to be more round and uh more uh uh look natural somehow . I mean {disfmarker}
Industrial Designer: {vocalsound} More {gap}
Project Manager: Mm-mm .
Industrial Designer: yeah . Yeah .
Marketing: And not those futuristic uh remote control with angles and uh and titanium like .
Project Manager: Mm-hmm .
Industrial Designer: {vocalsound} Mm .
Project Manager: Hmm . {vocalsound} You're old-fashioned .
Marketing: So that's what people seem to {disfmarker} {vocalsound} yeah i I know it's quite far from what you thought
Project Manager: Sorry . {vocalsound}
Industrial Designer: {vocalsound}
Marketing: but that's that's fashion and {disfmarker} {vocalsound}
Project Manager: {vocalsound}
Industrial Designer: {vocalsound}
User Interface: Okay .
Project Manager: Okay .
Marketing: Okay that's all I have to say .
Project Manager: Mm you have questions ?
Industrial Designer: So these abilities are mainly ad addressed by young people ? Or it's {disfmarker}
Marketing: These {disfmarker} I'm sorry .
Industrial Designer: This {disfmarker} you you {gap} so did you {gap} {disfmarker}
Marketing: Yeah , yeah we have people uh uh listening to the trends everywhere in the world , of course ,
Industrial Designer: Where ? Oh . Oh , okay , mm-hmm .
Marketing: as you know our company is quite big and uh so I'm just asking them what are the current trends according to them when they go in the stores and when they ask uh their uh friends
Industrial Designer: It's not from {disfmarker} mm . Mm-hmm . Yeah . Yeah .
Marketing: that are also {disfmarker}
Industrial Designer: It's more general trend
Marketing: well .
Industrial Designer: it's not particular to the remote control .
Marketing: No , it's not it's not {disfmarker} this this is very general , yeah . But it seems that trends travel across things .
Industrial Designer: Mm . Yeah .
Marketing: The {disfmarker} what we {disfmarker}
Industrial Designer: Yeah but some materials n they're to be uh they're to be something like solid like they can't be really spongy
Marketing: Sure .
Industrial Designer: or {disfmarker}
Marketing: Yeah .
Industrial Designer: yeah yeah .
Marketing: We have to {disfmarker} I think we have to have the look of fruit and vegetables
Industrial Designer: yeah , yeah sponge , yeah yeah at least that's {disfmarker}
Marketing: but we still have to put our chips inside , so {disfmarker} {vocalsound} of course .
Industrial Designer: Yeah yeah
Marketing: This is your problem .
Project Manager: {vocalsound}
Industrial Designer: that {disfmarker} yeah yeah . {vocalsound}
Marketing: {vocalsound} This is not mine . {vocalsound}
Industrial Designer: Yeah . Yeah , looking {disfmarker} yeah fruit . These things can be easily incorporated . We can have t colours or this shape
Marketing: Yeah , I think in the colours and in the uh the kind of material .
Industrial Designer: or at least {disfmarker}
Marketing: If if it's something like rubber made or {disfmarker} I think it it's also going to be good .
Industrial Designer: Yeah .
Project Manager: Mm .
Industrial Designer: Mm .
Project Manager: Mm-hmm .
Marketing: Okay ?
Project Manager: Okay .
Industrial Designer: Yeah .
Project Manager: {vocalsound} No more question ? Okay .
Marketing: Yep . Thanks .
Project Manager: So {disfmarker} {vocalsound} Mm-hmm . Okay , so we will have uh next meeting in thirty minutes again . Um now you have to go straight on this individual action which i which are for Rama uh wil design ,
Industrial Designer: Look and feel de
Project Manager: um Mark the user interface design , and uh Sammy uh the product evaluation . {vocalsound} Uh you will work together uh on a new on on a prototype using modelling clay .
Marketing: Mm-hmm .
Industrial Designer: Hmm . Hmm . Mm sounds interesting . {vocalsound}
Project Manager: Mm-hmm um and I {disfmarker} {vocalsound} as always your personal coach will send you specific instruction .
Marketing: Okay .
User Interface: Okay .
Marketing: Thanks . {vocalsound}
Industrial Designer: So , can we highlight the specific features of our {gap} {disfmarker}
Project Manager: Yeah you're right , you have to {disfmarker} {vocalsound}
Industrial Designer: yeah , so so we want the speech recogniser and we want some kind of buttons and we want some themes like fruits or vegetables ,
Project Manager: So
Industrial Designer: that's {disfmarker}
Project Manager: you say s
Industrial Designer: we want to follow general trend .
Marketing: Spongy .
Project Manager: S
Industrial Designer: Yeah .
Project Manager: do we agree on that ? Yeah . We have to .
Industrial Designer: So , do you think {disfmarker}
Marketing: {vocalsound} No , we don't have to ,
User Interface: So we have to uh for {disfmarker}
Project Manager: No . {vocalsound}
Marketing: but seems it's the trend .
Industrial Designer: Hmm . Yeah .
Marketing: Again , as I said we can also try to make it , to create the trend .
User Interface: yeah so are we confident enough on creating trends ?
Industrial Designer: Yeah .
Marketing: So there's no {disfmarker} Well , that's {disfmarker} you t can try to convince us .
Industrial Designer: {vocalsound}
User Interface: Well , we can make it smell like fruit . {vocalsound}
Marketing: Okay . {vocalsound} {gap} that's a good idea ,
Project Manager: Okay , {vocalsound} that's a good idea .
Industrial Designer: {vocalsound} That's {disfmarker} {vocalsound}
Project Manager: So titanium smell like fruit .
Marketing: I {disfmarker} {vocalsound}
User Interface: Yeah . {vocalsound}
Project Manager: {vocalsound} Mm-hmm .
Marketing: {vocalsound}
Industrial Designer: So what about location and these things , people are really interesting on those features ? Or they really like {disfmarker} They more want these fancy features
Marketing: Uh {disfmarker} I think i
Industrial Designer: like {disfmarker}
Marketing: yeah i it's again in this uh what I said first it has to be fancy so I think if nobody else pro provides currently a remote control with that kind of stuff and if we can provide it I think it's a good sell for us
Project Manager: Mm-hmm .
Industrial Designer: Feature {disfmarker} Yeah .
Marketing: because we have it
Industrial Designer: Yeah .
Marketing: and others don't .
Project Manager: Okay .
Marketing: It's fancy . Whether it's useful or not doesn't seem to be very important . {vocalsound}
Project Manager: I I agree with uh this uh {disfmarker}
Industrial Designer: Yeah . Yeah .
Project Manager: Now we have to decide on what kind of fanciness . Do we take titanium smelling like fruit , or do we make spongy uh fruity-like
Marketing: {vocalsound}
Industrial Designer: Yeah . Uh we will try to explore these two options
Project Manager: Mm . Yeah , yeah .
Industrial Designer: and {disfmarker}
Marketing: Maybe you could explore the two option .
Industrial Designer: yeah yeah .
User Interface: Mm-hmm , mm-hmm . Could we make a titanium shape ? I mean {gap} fruit-shaped .
Project Manager: {gap}
Industrial Designer: Uh yeah at least like we can make banana or {disfmarker} {vocalsound}
Project Manager: {vocalsound} Don't you say that you cannot do double shape {disfmarker} uh curved shape {disfmarker}
User Interface: But {disfmarker} Doub double-curved .
Industrial Designer: yeah it's it's
Marketing: Mm . Seems to be {gap} .
Project Manager: yeah .
Industrial Designer: yeah that's a {disfmarker} we're to look for {gap}
Project Manager: Mm-hmm . Okay .
Industrial Designer: and and s we're to see the {disfmarker} whether rubber is expensive
User Interface: Okay , okay . In fact I just agreed to make uh to make the {disfmarker} like titanium panels on a whole rubber body .
Industrial Designer: and d Hmm .
Project Manager: Mm-mm . Okay , so
User Interface: Well , okay w we'll see .
Project Manager: you explore now that you're going to work together these these two .
User Interface: Yeah
Industrial Designer: Mm .
Project Manager: Or or spongy an yeah . {gap}
Industrial Designer: Yeah . Maybe we can have two different {gap} assembly also like one spongy and one kind of titanium .
Project Manager: Mm .
Industrial Designer: {gap} we have only the plastic or the {disfmarker} the chippy {disfmarker} yeah fibre chips or {disfmarker}
User Interface: We'll see . We'll see .
Marketing: If you have time .
Project Manager: Mm . Yeah I don't think w I think we have to choose . If we choose uh titanium or if we choose spongy
Industrial Designer: Uh .
Project Manager: but uh it cannot be both .
User Interface: We'll see . I I really don't like this modelling clay 'cause you know it makes some {gap} for for
Industrial Designer: Yeah .
Marketing: {vocalsound} For creation .
User Interface: I dunno uh {disfmarker} yeah um
Industrial Designer: Yeah .
Project Manager: {vocalsound}
User Interface: we'll look .
Industrial Designer: Yeah .
Marketing: {vocalsound}
Project Manager: Ah you can pretend that it's uh titanium . {vocalsound}
Industrial Designer: Even design . {vocalsound}
Marketing: You can paint it afterward {gap} .
Industrial Designer: {vocalsound}
User Interface: Okay , okay .
Marketing: No problem . We have a very large department of {vocalsound} paint .
Project Manager: Yeah , do don't worry , you you {vocalsound} you speak with {disfmarker} mm mm .
Marketing: {vocalsound} You will do it . {vocalsound}
User Interface: Alright , alright .
Project Manager: Okay . So explore a shape .
Industrial Designer: So still we want to keep L_C_D_ ? Or {disfmarker}
Project Manager: Mm I think it's what we say , that we have an uh an L_C_D_ with uh information .
Industrial Designer: {gap}
Marketing: Yeah .
Project Manager: Not uh {disfmarker}
Industrial Designer: Okay .
Marketing: The thing is that uh if we want to have as he says {disfmarker} if we want to have uh a small number of buttons we need to have a kind of output that says currently what their actions are .
Industrial Designer: Yeah , then we can {disfmarker}
Project Manager: Mm-hmm .
Industrial Designer: yeah , yeah , that {disfmarker} user friendly
Project Manager: Mm .
Industrial Designer: or {disfmarker}
Marketing: Yeah .
Industrial Designer: Mm .
Marketing: That's the converse to having zillions of button
Industrial Designer: Yeah .
Marketing: where each button does only one thing .
Project Manager: Mm .
Industrial Designer: Yeah .
Project Manager: Okay .
Industrial Designer: and we just stick with two batteries so it's not any solar or {disfmarker}
Marketing: Yeah .
Project Manager: Yeah , yeah , yeah .
Industrial Designer: yeah yeah j yeah ,
Marketing: Classical , we stay classical in that we don't reinvent uh the wheel .
Industrial Designer: because {disfmarker} {vocalsound} Yeah .
Project Manager: Mm . {vocalsound}
Marketing: Anyway it's very {disfmarker} in general I think people uh change T_V_ more often than batteries of their remote control .
Project Manager: {vocalsound} Yeah .
Industrial Designer: {vocalsound} {vocalsound}
Marketing: {vocalsound} So . {vocalsound} Because the trend goes faster than the life of the {disfmarker} {vocalsound}
Project Manager: Mm-hmm .
User Interface: Mm-hmm .
Project Manager: {vocalsound}
Marketing: So it's {gap} very {disfmarker}
Project Manager: Okay . So
Marketing: Okay .
Project Manager: are we {disfmarker}
User Interface: {vocalsound} Yeah .
Industrial Designer: Yeah .
Project Manager: mm .
Industrial Designer: Yeah , we're done .
Marketing: We're done .
Project Manager: {vocalsound} Okay . So see you in thirty minutes .
Industrial Designer: Yep .
Query:
Summarize the discussion about appearance design.
Answer:
|
To follow the trend of fruit and vegetable, there were two options: something in titanium and smelling like fruit, or something spongy and fruity-like. The industrial designer would explore these two choices and he also suggested having two different assemblies, but the project manager said they couldn't have both. The project manager also mentioned another solution - painting the controller to pretend that it was titanium. The group didn't make a final decision.
| 141
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va-gq-66
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va-gq-66_0
| "You are given a meeting transcript and a query containing a question or instruction. Answer the que(...TRUNCATED)
| "This meeting was about the detailed design. Firstly, User Interface presented on the prototype, inc(...TRUNCATED)
| 141
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va-gq-93
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| "You are given a meeting transcript and a query containing a question or instruction. Answer the que(...TRUNCATED)
| "This meeting was about the Welsh Government's childcare offer. During the whole process, Huw Irranc(...TRUNCATED)
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va-sq-108
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| "You are given a meeting transcript and a query containing a question or instruction. Answer the que(...TRUNCATED)
| "Even though there was no specific figure that could be provided, they had only been recruiting abou(...TRUNCATED)
| 141
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va-sq-117
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va-sq-117_0
| "You are given a meeting transcript and a query containing a question or instruction. Answer the que(...TRUNCATED)
| "Eluned Morgan agreed with Dawn Bowden that this was about ColegauCymru's negotiation. They would ke(...TRUNCATED)
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va-sq-125
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va-sq-125_0
| "You are given a meeting transcript and a query containing a question or instruction. Answer the que(...TRUNCATED)
| "Besides the crisis care, Vaughan Gething also claimed that they did not stop the perinatal mental h(...TRUNCATED)
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|
... [The rest of the transcript is omitted]
|
va-sq-145
|
va-sq-145_0
| "You are given a meeting transcript and a query containing a question or instruction. Answer the que(...TRUNCATED)
| "The project manager wants to sell the remote internationally for 25 euros and keep its cost under 1(...TRUNCATED)
| 141
| 36,718
| 36,720
| 36,853
|
... [The rest of the transcript is omitted]
|
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